Starbucked A Double Tall Tale of Caffeine, Commerce, and Culture

by Clark, Taylor

• ISBN13: 9780316014038
• ISBN10: 0316014036
• Edition: Reprint
• Format: Paperback
• Copyright: 2008-11-10
• Publisher: Back Bay Books

Summary

Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate. In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false. "Starbucked is ...smart cultural criticism minus any academic gobbledygook. Mr. Clark is quite funny as he dryly sends up the excess of the corporate behemoth, and Starbucked is an entertaining, highly readable book....Full of cocktail-party-worthy tidbits." --Adelle Waldman, New York Observer

Author Biography

Taylor Clark is a graduate of Dartmouth College and a Pacific Northwest native. He is a contributing writer and former staff writer for Portand, Oregon's acclaimed alternative weekly Willamette Week

Table of Contents

Introduction: The Experiment	p. 3
The Rise of the Mermaid
Life Before Lattes	p. 17
A Caffeinated Craze	p. 47
The Siren's Song	p. 86
Leviathan	p. 111
Getting Steamed
Storm Brewing	p. 141
A Fair Trade?	p. 169
What's in Your Cup	p. 199
Green-Apron Army	p. 226
The Seattle Colonies	p. 246
Epilogue: The Last Drop	p. 268
Afterword	p. 272
Acknowledgments	p. 276
Notes	p. 279
Index	p. 294
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