Start Small, Finish Big : Fifteen Key Lessons to Start--and Run--Your Own Successful Business

by DeLuca, Fred; Hayes, John P.

• ISBN13: 9780446677561
• ISBN10: 0446677566
• Format: Paperback
• Copyright: 2001-08-01
• Publisher: Grand Central Pub

Summary

At age seventeen Fred DeLuca borrowed $1,000 from a friend -- and started Subway. Today, with more than 14,000 stores in more than seventy countries and annual sales exceeding $3 billion, Fred DeLuca's Subway is a success story with a message...

Table of Contents

Fred DeLuca's Fifteen Key Lessons to Start-and Run-Your Own Successful Business	xiii
It's an Entrepreneur's World	1	(17)
You can become part of it by starting small as a microentrepreneur
The Fifteen Key Lessons	18	(9)
How I discovered them and implemented them, and how they helped me start small and finish big with Subway!
My Story	27	(39)
How a seventeen-year-old kid from ``The Projects'' started Subway with a microloan of &1,000
Start Small	66	(16)
These microentrepreneurs are certain of one thing: Starting small is better than never starting at all! Regardless of money, circumstances, and experience, these microentrepreneurs will show you how to get started
Earn a Few Pennies	82	(11)
By earning pennies first, dollars second, Frank, Argenbright learned how to make money. He's used that ability to build a billion-dollar, multinational enterprise in the contract staffing industry
Begin with an Idea	93	(10)
Tomima Edmark says: If you want an idea, look around, find a problem, and solve it. She's made a fortune doing just that!
Think Like a Visionary	103	(15)
A ``Big Picture'' attitude helped Jim Cavanaugh start small in commercial cleaning and finish big with the world's largest company of its kind, Jani-King
Keep the Faith	118	(16)
Even an F from his college professor didn't stop Ian Leopold from starting his publishing business. That's because he believed in what he was about to do. Today, he's the mastermind of a $ 10 million company
Ready, Fire, Aim!	134	(15)
Tom Morales wasn't quite ready to give up his job, but today he's happy that circumstances forced him to launch a catering business for the movie industry. Now he's serving Sharon Stone, Steve Martin, Jodie Foster, Tom Hanks, and a host of other movie stars
Profit or Perish	149	(19)
The day Everett Harlow figured out how to increase sales while decreasing costs was the day this graphic arts business began to flourish
Be Positive	168	(14)
America's Dean of Motivation, Zig Ziglar, failed seventeen times before succeeding in the speaking business. He's proof that the School of Hard Knocks won't fail anyone who maintains a positive attitude!
Continuously Improve Your Business	182	(16)
Mary Ellen Sheets has never worried about planning her business. She simply tries to improve it every day. That philosophy has helped Two Men & A Truck enjoy enormous success
Believe In Your People	198	(22)
David Schlessinger was fortunate when he launched Encore Books near the University of Pennsylvania. Even though he was a teenager, he intuitively knew that he would need other people to build his business. Consequently, he quickly assembled a young, dedicated team and together they created a retail phenomenon
Never Run Out of Money, Borrow Before You Need To	220	(16)
Earl Tate loves to spend money! So much so that it nearly destroyed his business career. Twice he lost his business for lack of money. But now he's back in the game, and this time he's learned his lesson! He says he won't run out of money again
Attract New Customers Every Day	236	(20)
Terri Bowersock has a knack for attracting customers to her retail consigment business. So far, she's built a $16 million empire, but she's just getting started
Be Persistent: Don't Give Up	256	(14)
When Cynthia Wake had only a shelter to call home, people told her to get a job and give up her to get a job and give up her small business. Cynthia wouldn't listen. She refused to quit. That's why she's an entrepreneur today
Build a Brand Name	270	(15)
The founder had curly red hair and they called him Kinko. With that nick-name. Paul Orfalea created one of America's most visible brand names: Kinko's
Opportunity Waits for No One	285	(20)
Except for a career-ending broken ankle, Mike Ilitch might have been inducted into baseball's Hall of Frame. Instead, he turned a ``bad break'' into a ``good break'' and he now owns three pro sports teams in Detroit. Oh yeah, he also taught Americans how to eat two pizzas!
Take the First Bold Step	305	(12)
Armed with these Fifteen Key Lessons, you're ready to start small and finish big. The journey begins here!
Appendix I Information About Starting a Local MILE Chapter	317	(5)
Appendix II Microcredit Lending Programs in the United States	322	(14)
Acknowledgments	336	(3)
Index	339