Start with Why How Great Leaders Inspire Everyone to Take Action

by Sinek, Simon

• ISBN13: 9781591842804
• ISBN10: 1591842808
• Format: Hardcover
• Copyright: 2009-10-29
• Publisher: Portfolio Hardcover

Summary

Why do you do what you do? Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain whatit does; some can explain howthey do it; but very few can clearly articulate why. WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to. Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

Author Biography

Simon Sinek teaches leaders and companies around the world how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He is quoted frequently by national publications and is a regular contributor to The Huffington Post and BrandWeek. This is his first book.

Table of Contents

Introduction: Why Start with Why?	p. 1
A World that doesn't Start with why
Assume You Know	p. 11
Carrots and Sticks	p. 16
An Alternative Perspective
The Golden Circle	p. 37
This is not opinion, this is Biology	p. 52
Clarity, Discipline and Consistency	p. 65
Leaders Need a Following
The Emergence of Trust	p. 83
How a Tipping Point Tips	p. 115
How to Rally those who Believe
Start with WHY, but Know HOW	p. 133
Know WHY. Know HOW. Then WHAT?	p. 154
Communication is not about Speaking, It's about Listening	p. 160
The Biggest Challenge is Success
When WHY goes Fuzzy	p. 175
Split Happens	p. 183
Discover Why
The Origins of a WHY	p. 209
The New Competition	p. 222
Acknowledgments	p. 227
Notes	p. 233
Index	p. 241
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