Introduction | p. xi |
International Trade: Passport to Success | p. 1 |
The International Adventurer | p. 2 |
Champagne and Caviar | p. 3 |
Import/Export--The Prequel | p. 4 |
Ice Chests to Siberia | p. 5 |
Back to the Future | p. 6 |
Counting Your Coconuts | p. 6 |
Crank-Up Costs | p. 7 |
The Rock of Gibraltar | p. 8 |
The Right Stuff | p. 8 |
Move Over, Trader Sam | p. 10 |
The Trade Bug | p. 11 |
Overnight from Nothing | p. 11 |
Here You Are | p. 12 |
Future Forecast | p. 12 |
Import/Export 101 | p. 15 |
The Players | p. 16 |
The Big Boys | p. 16 |
I've Grown Accustomed | p. 17 |
Lend Me Your EAR | p. 18 |
Say Cheese | p. 18 |
That's APHIS, Not Aphids | p. 20 |
Swimming the Trade Channel | p. 22 |
The Rules | p. 24 |
Those Tetchy Trade Barriers | p. 25 |
Can We Quota You? | p. 25 |
The Buddy System | p. 26 |
The Big Picture | p. 27 |
GATTing to Know You | p. 28 |
Club WTO | p. 29 |
NAFTA | p. 29 |
The European Union | p. 30 |
The Trade Hit Parade | p. 31 |
Canada | p. 32 |
Mexico | p. 32 |
Japan | p. 33 |
China | p. 34 |
Germany | p. 34 |
United Kingdom | p. 35 |
France | p. 35 |
Republic of Korea | p. 36 |
Taiwan | p. 36 |
Singapore | p. 37 |
Trade Routes: Daily Operations | p. 39 |
Trading Particulars | p. 40 |
The Exporter at Work | p. 40 |
The Pro's Pro Forma | p. 40 |
Documentation | p. 45 |
Take a Letter | p. 45 |
Let's Talk Shipping | p. 47 |
The Merchandise Love Boat | p. 50 |
The Import/Export Referee | p. 52 |
The L/C Revue | p. 58 |
Oops! | p. 63 |
Is That All There Is? | p. 64 |
Cash Is King | p. 64 |
A Date with a Draft | p. 67 |
Trade Routes: Part Two | p. 69 |
The Importer at Work | p. 80 |
Entry | p. 81 |
Customs Limbo | p. 82 |
Released from Custody | p. 83 |
Out on Bail | p. 84 |
Hold on to Your Hats | p. 84 |
Examination and Valuation | p. 86 |
Classification | p. 87 |
Payment and Liquidation | p. 88 |
Charting Your Trade Route | p. 91 |
Tripping Manufacturers | p. 92 |
Where in the World? | p. 93 |
What's My Niche? | p. 94 |
"Secondhand Rose" | p. 95 |
My Mission: Trade | p. 97 |
Unlocking Mysteries | p. 97 |
Intelligence Agency | p. 103 |
Custom Tailored | p. 103 |
Up Close and Personal | p. 104 |
Up Closer and More Personal | p. 105 |
Star Treatment | p. 108 |
Compass Points | p. 108 |
The Trader's Trunk | p. 111 |
Name That Business | p. 112 |
Howdy, Partner | p. 112 |
Sea to Shining Sea | p. 112 |
The Fictitious Business Name | p. 114 |
Your Skeletal Structure | p. 115 |
Home Zoned Home | p. 116 |
Attorney with ELAN | p. 117 |
The Details | p. 117 |
Trade Dollars: Figuring Your Finances | p. 119 |
Start-Up Costs | p. 120 |
Computing Computer Costs | p. 120 |
Fax Facts | p. 121 |
Nosing Around the Net | p. 122 |
The Skinny on Software | p. 122 |
Lead Me On | p. 122 |
Phone Fun | p. 123 |
The Mechanical Receptionist | p. 123 |
My Calling Card | p. 124 |
Stamps Around the World | p. 124 |
Traveling Trader | p. 124 |
All That Jazz | p. 125 |
Pricing Yourself | p. 126 |
The Commish | p. 129 |
Biting the Retainer | p. 129 |
The Great Sock Caper | p. 130 |
Competitive Pricing | p. 131 |
The Distributor Cap | p. 132 |
Leave the Light On | p. 133 |
That's Illuminating | p. 134 |
Baseline Expenses | p. 135 |
Send Me a Letter | p. 136 |
Paper Tiger | p. 137 |
Trip Tip | p. 138 |
Ole for Online Service | p. 138 |
Paying the Piper | p. 138 |
Putting It Together | p. 139 |
A Little Bit of Luck | p. 140 |
Romancing the Bank | p. 140 |
Ex-Im Bank | p. 140 |
In Your Pocket | p. 144 |
The Stationary Suitcase: Your Business Location | p. 147 |
The Home Office | p. 148 |
The Tax Man Speaketh | p. 149 |
Growing Pains | p. 150 |
Alternative Officing | p. 150 |
Organized and Efficient | p. 150 |
Likewise | p. 152 |
Employees, Insurance, and Other Facts of Life | p. 155 |
Fun with Filing | p. 156 |
The All-Star | p. 157 |
Standing On the Corner | p. 158 |
The Backup Brain | p. 159 |
Testing 1, 2, 3 | p. 161 |
Insuring Your Gems | p. 161 |
Thanks, Ex-Im | p. 162 |
Miami Vice | p. 162 |
The Blanket Policy | p. 163 |
Stormy Weather | p. 164 |
Inside the Cargo Hold: Your Business Equipment | p. 167 |
Computer Glitterati | p. 168 |
Purring Printers | p. 169 |
Just the Fax | p. 169 |
Soft on Software | p. 170 |
Hello, Central | p. 170 |
Phone On the Go | p. 171 |
Automated Answering Service | p. 171 |
Vociferous Voice Mail | p. 171 |
Laugh at Lightning | p. 172 |
Lightning Strikes Again | p. 173 |
Cool and Calculating | p. 173 |
Paper Cloning | p. 173 |
Step Into My Office | p. 174 |
The Trader's Trumpet: Advertising and Marketing | p. 179 |
Chicken or Egg? | p. 180 |
Hunting for Exports | p. 180 |
Direct-Mail Dazzle | p. 180 |
(Cold-) Calling All Clients | p. 183 |
Desperately Seeking Imports | p. 183 |
The Travel Log | p. 186 |
Just Call Me | p. 188 |
Singles Dances | p. 189 |
Toothpicks to Tires | p. 190 |
Bounty Hunting | p. 190 |
Selling Yourself | p. 190 |
International Call | p. 192 |
The Marketing Plan | p. 193 |
We Now Present | p. 196 |
Take a Meeting | p. 196 |
Shake On It | p. 198 |
Getting the Product Out | p. 198 |
Selling Nozzles | p. 199 |
Pursuing the Perfect Rep | p. 201 |
Interview Kit | p. 202 |
Sign On the Dotted Line | p. 203 |
At 'Em Advertising | p. 207 |
Banana Peels | p. 207 |
Look for the Label | p. 208 |
Public Relations Patter | p. 209 |
Service That Customer | p. 210 |
More Trade Dollars: Effectively Controlling Your Finances | p. 213 |
Making a Statement | p. 214 |
Sad Experience | p. 214 |
Banking Buddies | p. 215 |
Play Money | p. 220 |
See Spot Transact | p. 220 |
The Tax Man Cometh | p. 222 |
Driving Miss Trader | p. 222 |
Let Me Entertain You | p. 223 |
Planes, Trains, and Automobiles | p. 224 |
Fair Winds or Foul Seas | p. 225 |
Ring of Contacts | p. 226 |
When You Believe | p. 227 |
International Trade Resources | p. 229 |
Glossary | p. 237 |
Index | p. 247 |
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