Starting a Business

by Harvard Business School Publishing

• ISBN13: 9781422122907
• ISBN10: 1422122905
• Format: Paperback
• Copyright: 2007-12-31
• Publisher: Harvard Business School Pr

Summary

Wondering how the most accomplished leaders from around the globe have tackled their toughest challenges? Now you can find outwith Lessons Learned. Concise and engaging, each volume in this new series offers 12-14 insightful essays by top leaders in industry, the public sector, and academia on the most pressing issues they've faced. The contributors share surprisingly personal anecdotes and offer authoritative and practical advice drawn from their years of hard-earned experience.The series launches with three volumes, each of which centers on a timely topic: Leading by Example Managing Your Career Managing Change A crucial resource for today's busy executive, Lessons Learned gives you instant access to the wisdom and expertise of the world's most talented leaders.50 Lessons' digital library holds more than 500 individual lessons from over 100 high-profile leaders from industry, the public sector, and academia from companies and institutions around the world.

Table of Contents

The Early Entrepreneurial Years	p. 1
Be Clear What the Aim Is	p. 7
Aim Big, Then Deliver	p. 13
Raising Money Is Like a Sales Process	p. 19
Treat Other People's Money As If It Were Your Own	p. 25
The Birth of BET	p. 31
How Small Businesses Can Compete for Talent	p. 37
Only Hire People You Like	p. 45
Building Brand Awareness	p. 51
Never Take No for an Answer	p. 55
Overcoming Obstacles	p. 61
Rising from the Ashes After a Crisis	p. 67
Prove Your Concept Before Expanding	p. 75
Do What You Love	p. 81
Table of Contents provided by Blackwell. All Rights Reserved.