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9780470524527

Starting an iPhone Application Business For Dummies

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  • ISBN13:

    9780470524527

  • ISBN10:

    0470524529

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-10-19
  • Publisher: For Dummies

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Summary

What the book covers: Starting an iPhone Application Business For Dummies brings clear, reliable business information to entrepreneurs and developers who want to create a profitable, sustainable business in this new and exciting market. The book provides need-to-know information about identifying a niche for an application, finding a sustainable revenue model (including free trials, social media models, ad-based revenue models, and subscription models), coming up with a pricing strategy that maximizes revenue potential, getting the application built and accepted into the store, marketing and promotional strategies, building a brand, and providing service and support to customers.Series features: Starting an iPhone Application Business For Dummies is written in the friendly, humorous, and easy-to-understand style that is the hallmark of the For Dummies brand.

Author Biography

Aaron Nicholson is an interactive media designer/developer who has developed online properties for Fox, Warner Brothers, and Disney.

Joel Elad covers online store sales for Entrepreneur Magazine and contributes to Smartbiz.com.

Damien Stolarz has written books on technology topics from video blogging to car hacks.

Table of Contents

Introduction
Surveying the Marketplace
The Wide, Wide World of iPhone App Development
Understanding the iPhone Platform
Pricing and Revenue Models
Pinpointing the Business Offering
Coming Up with a Winning Idea
Leveraging Brands, Skills, and Content
Collaborating Internally and Externally
Sizing Up the Competition
Lay the Groundwork
Registering with Apple
Understanding the Development Tools
Staffi ng Your Team
Assemble Your iPhone Application
Building Your Application Specifi cations
Assembling Your Development Team
Greenlighting the Budget
Managing the Development Process
Market to the Masses
Capturing Free Publicity
Building the Buzz
Promoting Your App with Paid Advertising
Planning Your Next Project
The Part of Tens
Ten Traits of Highly Successful Applications
Ten Influential Review Sites
Appendix
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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