Starting an iPhone Application Business For Dummies?

by Aaron Nicholson; Joel Elad; Damien Stolarz

• ISBN13: 9780470584064
• ISBN10: 0470584068
• Format: eBook
• Copyright: 2009-09-01
• Publisher: For Dummies

Summary

How to create a profitable, sustainable business developing and marketing iPhone appsiPhone apps are hot; the average app is downloaded more than 30,000 times. If you have some great apps in mind, Starting an iPhone Application Business For Dummies will show you how to produce and market them effectively.Starting an iPhone Application Business For Dummies provides clear, reliable business information to help developers and entrepreneurs create a profitable, sustainable business in this new and exciting market. Identifies what goes into a successful iPhone application business Helps you find the market niche your applications can fill, market and promote your business, and build your brand Explains how to develop a pricing strategy, build your applications efficiently, and get them into the App Store Explores finding a sustainable revenue model, including free trials, social media models, ad-based revenue models, and subscription models Demonstrates effective ways to provide service and support to customers Written by a team that combines knowledge of iPhone app development with sound business experienceStarting an iPhone Application Business For Dummies can help you turn your ideas into income.

Table of Contents

Introduction

Surveying the Marketplace

The Wide, Wide World of iPhone App Development

Understanding the iPhone Platform

Pricing and Revenue Models

Pinpointing the Business Offering

Coming Up with a Winning Idea

Leveraging Brands, Skills, and Content

Collaborating Internally and Externally

Sizing Up the Competition

Lay the Groundwork

Registering with Apple

Understanding the Development Tools

Staffi ng Your Team

Assemble Your iPhone Application

Building Your Application Specifi cations

Assembling Your Development Team

Greenlighting the Budget

Managing the Development Process

Market to the Masses

Capturing Free Publicity

Building the Buzz

Promoting Your App with Paid Advertising

Planning Your Next Project

The Part of Tens

Ten Traits of Highly Successful Applications

Ten Influential Review Sites

Appendix

Index

Table of Contents provided by Publisher. All Rights Reserved.