Top
| Introduction | |
| Surveying the Marketplace | |
| The Wide, Wide World of iPhone App Development | |
| Understanding the iPhone Platform | |
| Pricing and Revenue Models | |
| Pinpointing the Business Offering | |
| Coming Up with a Winning Idea | |
| Leveraging Brands, Skills, and Content | |
| Collaborating Internally and Externally | |
| Sizing Up the Competition | |
| Lay the Groundwork | |
| Registering with Apple | |
| Understanding the Development Tools | |
| Staffi ng Your Team | |
| Assemble Your iPhone Application | |
| Building Your Application Specifi cations | |
| Assembling Your Development Team | |
| Greenlighting the Budget | |
| Managing the Development Process | |
| Market to the Masses | |
| Capturing Free Publicity | |
| Building the Buzz | |
| Promoting Your App with Paid Advertising | |
| Planning Your Next Project | |
| The Part of Tens | |
| Ten Traits of Highly Successful Applications | |
| Ten Influential Review Sites | |
| Appendix | |
| Index | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
Need Help? Copyright © 1999-2026
