9780470431962

Summary

The new version of a bestseller, covering social media marketing, mobile Internet, and more!A new online business starts every 10 seconds in the US. Following the success of the first edition, this book combines 11 quick reference guides into one terrific value for online entrepreneurs. This savvy guide covers everything readers need to know about starting and running their online business. Thoroughly updated, this new edition features up-to-date information on using social media sites such as MySpace and Facebook for a viral marketing campaign; leveraging localized search, mobile marketing, and online classified ads; and a new chapter on marketing and selling in Second Life.Shannon Belew (Huntsville, AL) is the co-owner of several online businesses. Joel Elad (Los Angeles, CA) is a regular contributor to Smartbiz.com who cofounded his first online business at UCLA in 1993.

Author Biography

Shannon Belew is co-owner of several online businesses including Bizoffice.com, a nationally recognized, award-winning global provider of resources for small and home businesses. Joel Elad is the author of Web Stores Do-It-Yourself For Dummies. He started his first online business in 1993.

Introduction
Online Business Basics.
Starting from Scratch
Turning Internet Dreams into Reality
Getting Real: Creating a Usable Business Plan
Finding Money to Fund Your Online Start-Up
Creating Policies to Protect Your Web Site
Setting Up Shop: Everything You Need for Online Efficiency
Legal and Accounting.
Minding the Law
Choosing the Right Foundation: From Partnerships to Corporations
The Trademark-and-Copyright Two-Step
Accounting for Taxes (And Then Some)
Web Site Design.
WhatÆs in a (Domain) Name?
Designing Customer-Friendly Sites
Building a Site without Spending a Fortune
Finding the Host with the Most
Writing Content that Search Engines Want to See
Lights, Camera, Action! Taking Your Site Live
Online and Operating.
Determining Your Revenue Model
Making Money with Affi liate Programs
Turning Information into Profi t, from e-Books to Webinars
Paying Up with the Right Payment Options
Putting the (Shopping) Cart before the Horse
Taking Inventory
Fulfi lling Expectations and Orders
Internet Security.
Understanding Security and Your Risks
Developing a Security Plan
Attacked! What to Expect from the Net-Thief
Securing Your Site and Your Business
Overcoming Security Concerns in the Wireless World
Boosting Sales.
Driving Traffi c, Driving Sales
Special-Edition Public Relations for the Web
Web Marketing at Work
Converting Browsers to Buyers
Analyzing and Monitoring Your Customers
Mastering Search Engines, Optimization, and Rankings
Retail to E-Tail.
Knowing When to Put Your Store Online
Understanding the Differences between Real and Virtual Customers
Window Dressing for the Online Display
Making In-Store Customers Loyal Online Shoppers
Staying Local, Getting Mobile with M-Commerce
Troubleshooting the Transition to E-Tail
Storefront Selling.
Instant E-Commerce with Storefronts
Mastering the Amazon
LetÆs Hear It for Yahoo!
Making eBay THE Way
New Storefronts, New Opportunities
Fundraising Sites.
Raining Donations: Why Not-for-Profi t Is Big Business Online
Adding Online Moneymakers to an Existing Site
Getting the Donor Base to Come to You
More Online Marketing Strategies for Nonprofits
Legal Considerations for Nonprofi t Organizations
Niche E-Commerce.
Discovering Niche Markets
Discovering Niche Trends That Pay: Children and Boomers
Blogging for Profit
Socializing (And Profi ting) in Second Life
E-Commerce Advanced.
Overhauling the Business
Redesigning to Win New Customers
Expanding Products to Increase Stagnant Sales
Bringing Former Customers (Back) Home
Revisiting Marketing Strategies
Hiring Experts to Get Business Rolling Again
Transitioning a Small Site into Big Business
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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