Shannon Belew is co-owner of several online businesses including Bizoffice.com, a nationally recognized, award-winning global provider of resources for small and home businesses. Joel Elad is the author of Web Stores Do-It-Yourself For Dummies. He started his first online business in 1993.
Introduction | |
Online Business Basics. | |
Starting from Scratch | |
Turning Internet Dreams into Reality | |
Getting Real: Creating a Usable Business Plan | |
Finding Money to Fund Your Online Start-Up | |
Creating Policies to Protect Your Web Site | |
Setting Up Shop: Everything You Need for Online Efficiency | |
Legal and Accounting. | |
Minding the Law | |
Choosing the Right Foundation: From Partnerships to Corporations | |
The Trademark-and-Copyright Two-Step | |
Accounting for Taxes (And Then Some) | |
Web Site Design. | |
WhatÆs in a (Domain) Name? | |
Designing Customer-Friendly Sites | |
Building a Site without Spending a Fortune | |
Finding the Host with the Most | |
Writing Content that Search Engines Want to See | |
Lights, Camera, Action! Taking Your Site Live | |
Online and Operating. | |
Determining Your Revenue Model | |
Making Money with Affi liate Programs | |
Turning Information into Profi t, from e-Books to Webinars | |
Paying Up with the Right Payment Options | |
Putting the (Shopping) Cart before the Horse | |
Taking Inventory | |
Fulfi lling Expectations and Orders | |
Internet Security. | |
Understanding Security and Your Risks | |
Developing a Security Plan | |
Attacked! What to Expect from the Net-Thief | |
Securing Your Site and Your Business | |
Overcoming Security Concerns in the Wireless World | |
Boosting Sales. | |
Driving Traffi c, Driving Sales | |
Special-Edition Public Relations for the Web | |
Web Marketing at Work | |
Converting Browsers to Buyers | |
Analyzing and Monitoring Your Customers | |
Mastering Search Engines, Optimization, and Rankings | |
Retail to E-Tail. | |
Knowing When to Put Your Store Online | |
Understanding the Differences between Real and Virtual Customers | |
Window Dressing for the Online Display | |
Making In-Store Customers Loyal Online Shoppers | |
Staying Local, Getting Mobile with M-Commerce | |
Troubleshooting the Transition to E-Tail | |
Storefront Selling. | |
Instant E-Commerce with Storefronts | |
Mastering the Amazon | |
LetÆs Hear It for Yahoo! | |
Making eBay THE Way | |
New Storefronts, New Opportunities | |
Fundraising Sites. | |
Raining Donations: Why Not-for-Profi t Is Big Business Online | |
Adding Online Moneymakers to an Existing Site | |
Getting the Donor Base to Come to You | |
More Online Marketing Strategies for Nonprofits | |
Legal Considerations for Nonprofi t Organizations | |
Niche E-Commerce. | |
Discovering Niche Markets | |
Discovering Niche Trends That Pay: Children and Boomers | |
Blogging for Profit | |
Socializing (And Profi ting) in Second Life | |
E-Commerce Advanced. | |
Overhauling the Business | |
Redesigning to Win New Customers | |
Expanding Products to Increase Stagnant Sales | |
Bringing Former Customers (Back) Home | |
Revisiting Marketing Strategies | |
Hiring Experts to Get Business Rolling Again | |
Transitioning a Small Site into Big Business | |
Index | |
Table of Contents provided by Publisher. All Rights Reserved. |
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