Starting & Running a Small Business For Canadians All-in-One For Dummies

by Dagys, Andrew; Kerr, Margaret; Kurtz, JoAnn

• ISBN13: 9781119648390
• ISBN10: 1119648394
• Edition: 2nd
• Format: Paperback
• Copyright: 2020-01-29
• Publisher: For Dummies

Summary

Tried-and-true advice, tools, and strategies to start and succeed in a small business

With more Canadians yearning to start a small business—along with benefitting tax rate incentives and interesting new business opportunities—there's never been a greater need for a detailed, comprehensive guide to operating a small business.

Comprising the most pertinent information from several bestselling For Dummies books on the subject, this all-encompassing guide gives you everything you need to know about successfully running a small business. 

• Define your target market
• Create  the perfect  business plan
• Get to the bottom of financials
• Build a strong online presence and social media following

From soup to nuts, this book is your recipe for small business success.

Table of Contents

Introduction 1

Book 1: The Beginning of Your Business and Beyond 5

Chapter 1: Small Business Essentials 7

Chapter 2: Getting Started 31

Chapter 3: Operating Your Business 61

Chapter 4: Looking to the Future of Your Business 81

Book 2: Intellectual Property 109

Chapter 1: Doing a Patent Search 111

Chapter 2: Preparing and Filing a Patent Application 119

Chapter 3: Making Your Copyright Official 137

Chapter 4: Naming, Establishing, and Registering Your Trademark 151

Book 3: Business Planning 165

Chapter 1: Knowing Where You Want to Go 167

Chapter 2: Describing Your Marketplace 191

Chapter 3: Weighing Your Business’s Prospects 233

Book 4: Bookkeeping and Accounting 261

Chapter 1: Basic Bookkeeping: What It Is and Why You Need It 263

Chapter 2: Financial Statements and Accounting Standards 291

Chapter 3: Computer Options for Your Bookkeeping 311

Chapter 4: Reporting Results 321

Book 5: Human Resources 349

Chapter 1: Recruiting the Right People 351

Chapter 2: Retention: Critical in Any Business Environment 391

Chapter 3: Monitoring Ongoing Performance 419

Book 6: Building Your Marketing Strategy 439

Chapter 1: Researching Your Customers, Competitors, and Industry 441

Chapter 2: Creating a Winning Marketing Plan 465

Chapter 3: Digital Tools and Tactics That Work 495

Chapter 4: Using Print in a Digital World 525

Chapter 5: Building a Website That Engages and Sells 547

Index 571