Starting Your Business

by Hingston, Peter; Hayward, Adele

• ISBN13: 9780789471994
• ISBN10: 078947199X
• Format: Hardcover
• Copyright: 2001-05-16
• Publisher: DK Publishing, Inc.

Summary

The Small Business Guides are the definitive reference source for people interested in working from home or starting their own business. Expert advice is presented clearly and accessibly through color photographs, annotated artworks, charts, diagrams and easy-to-read text. Each title also includes an appendix featuring information on legal requirements, property regulations, and financial and tax matters.

Author Biography

Peter Hingston has over 20 years' experience running small businesses, ranging from electronics manufacturing to magazine and book publishing. He has written three highly successful books on key aspects of setting up and running a small business. He has also spent two years as the director of a local small-business agency, giving practical advice and guidance to people interested in setting up their own businesses.

Table of Contents

Introduction	6	(2)
Before You Start	8	(74)
Doing the Groundwork	10	(8)
Getting into the Right Business	18	(10)
Doing the Market Research	28	(12)
Preparing a Business Plan	40	(18)
Raising the Finance	58	(10)
Finding and Equipping Premises	68	(14)
Starting Out	82	(50)
Marketing	84	(14)
Sales and Promotion	98	(16)
Exporting	114	(8)
Employing Staff	122	(10)
Staying in Business	132	(28)
Controlling the Finances	134	(18)
Keeping Ahead	152	(8)
Useful Information	160	(28)
Legal Matters	162	(14)
Financial Matters	176	(4)
Glossary	180	(2)
Useful Contacts	182	(2)
Suggested Reading	184	(4)
Index	188	(4)
Acknowledgments	192