Start-Up A practice based guide for new venture creation

by Hill, Inge

• ISBN13: 9781137425836
• ISBN10: 1137425830
• Format: Paperback
• Copyright: 2015-11-09
• Publisher: Palgrave Macmillan

Summary

Start-Up is ideal for anyone looking to start a business – whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups.

Key features:
• Assumes no prior knowledge and covers essential finance skills.
• Firmly based in practice with detailed advice on carrying out market and industry research.
• Features an extensive range of international case studies and examples of start-ups.

This concise and lively book is the perfect resource for students and entrepreneurs alike.

Author Biography

Inge Hill is a Senior Lecturer in Strategy and Entrepreneurship at Birmingham City University. She is a small business expert and experienced business support practitioner with 14 years of business support experience in London and the West Midlands. Her clients included public sector providers such as Business Link West Midlands, Business Link London, and Birmingham City Council, as well as those companies she supported directly. She joined the full-time staff of Birmingham City University in September 2013 after having worked with students there on new venture creation since January 2013. Inge is a Fellow of the HE Academy since 2003 and has been teaching regularly at West Midlands Universities since she left full-time academia in 2007. She was a Research Associate at the London School of Economics from 1999 to 2004 before she was a full-time staff member at Kingston University and Oxford Brooks University at Senior Lecturer level.

Table of Contents

1. Enterprise And Individuals
2. Motives For Starting A New Business
3. Idea Generation
4. Researching The Market And Industry
5. Building Operations And Networks
6. Building The Team
7. Creating A Business Model
8. Financial Planning And Forecasting
9. Sales And Marketing
10. Opportunity Development
11. Business Planning And Start-Up Strategies
12. Market Entry
13. Risks And Pitfalls
14. Business Support