Staying Alive

by Hopper, Robin

• ISBN13: 9780873495714
• ISBN10: 0873495713
• Format: Paperback
• Copyright: 2003-03-01
• Publisher: Krause Pubns Inc

Summary

Robin Hopper details survival strategies for developing a personal lifestyle as a creative artist. This guide incorporates the personal life stories of 19 full-time studio artists who have more than 500 years of combined studio experience.

Table of Contents

Introduction	5	(1)
Finding the Real You	6	(3)
What Are Your Personal Needs?	6	(1)
What Do You Want to Do With Your Life?	6	(1)
What Are Your Expectations?	7	(2)
Learning to Be Businesslike	9	(20)
Becoming an Employer	10	(1)
Computer Literacy	11	(1)
Increasing Your Business As a Partnership	11	(1)
Biographical Sketches
Tom and Elaine Coleman	12	(7)
Malcolm Davis	19	(5)
Catharine Hiersoux	24	(5)
Pricing and Marketing	29	(21)
Pricing Is Purgatory, Marketing Is Mandatory	29	(1)
Marketing	30	(4)
Biographical Sketches
Susy Siegele and Michael Haley	34	(8)
Anne Hirondelle	42	(4)
Peter Powning	46	(4)
Promotion and the Development of a Personal Image	50	(19)
Portfolios and Resumes	50	(1)
Business Cards and Brochures	50	(2)
Postcards, Posters, and Catalogs	52	(1)
Web Sites and Other Electronic Media	52	(2)
Biographical Sketches
Denise Goyer and Alain Bonneau	54	(7)
Patrick Horsley	61	(4)
Pauline Pelletier	65	(4)
Legal Considerations	69	(23)
E.M. (Yeti) Agnew
What Is a Contract?	69	(2)
Business Organization Contracts	71	(2)
Biographical Sketches
Will Ruggles and Douglass Rankin	73	(8)
Laurie Rolland	81	(4)
Pam Birdsall and Tim Worthington	85	(7)
Financial Considerations	92	(2)
Sharon Williams
Achieving Visibility in the Art World	94	(17)
Polly Beach
Free Publicity	94	(5)
Biographical Sketches
Kinichi Shigeno	99	(4)
Robin Hopper and Judi Dyelle	103	(8)
Photographing Works of Art	111	(10)
Janet Dwyer
Working With a Professional Photographer	111	(1)
Doing Your Own Photography	112	(1)
Tips for Successful Photography	113	(8)
Conclusion	121	(1)
About the Author	122	(1)
Bibliography and Resources	123