Step into the Spotlight! : 'Cause All Business Is Show Business!: A Guide to Getting Noticed

by TSUFIT

• ISBN13: 9780978191306
• ISBN10: 0978191307
• Format: Hardcover
• Copyright: 2008-04-01
• Publisher: Beach View Books

Summary

Step Into The Spotlight! is a bold manifesto on how to get seen, how to get heard and how to catapult your brand (or yourself) into a starring role on the business stage. This is a book for entrepreneurs, brand managers and CEOs on how to stand out and get noticed in a noisy marketplace. Topics covered include Positioning, Branding, The 30 Second Infomercial, Public Speaking, Using Humor in Business and Publicity. ?Step Into The Spotlight! is a necessary and delightful book. Necessary, because in today's world it's 'Distinct or Extinct.' Delightful because treating business and your career as show business is a heck of a lot more fun...? Tom Peters, co-Author, In Search of Excellence"Since whatever you are marketing, including yourself, is a battle for the mind of your audience, this book cuts to the chase. Getting noticed is everything, not getting noticed is oblivion. It's must reading." Jack Trout, co-Author, Positioning ?We live in a celebrity-driven world and Tsufit tells you how to take advantage of that fact. Read this book to turn yourself into another Donald Trump or Richard Branson.?Al Ries, co-Author, The Origin of Brands??We?d be fools not to pay close attention.? Robert B. Cialdini, PhD. Author, Influence: Science and Practice

Table of Contents

Introduction	p. 1
Getting Them To Stop On Your Channel-Getting Noticed	p. 5
The Department of Chutzpah-Attitude is Everything!	p. 15
The Art of Attraction	p. 16
Being a Star is an Attitude	p. 22
"I'm Ready For My Close-Up, Mr. DeMille"-Are You Being Seen?	p. 33
Be Your Own Casting Director	p. 34
Positioning	p. 42
Who's Your Audience?	p. 55
Character Development: Developing the Persona, Creating the Brand	p. 58
The Wardrobe Department	p. 69
What's in a Name?	p. 78
Continuity: Guardian of the Brand	p. 85
"Is This Thing On?"-Are You Being Heard?	p. 91
"Blah, Blah, Blah..."	p. 92
The Script	p. 96
Don't Step Onto the Stage With a Lousy Script	p. 97
What is the Business Script Missing?	p. 103
What Kind of Storyteller Do You Want to Be?	p. 106
How Do You Write a Blockbuster Script?	p. 113
Humor is Not a Four Letter Word	p. 121
Know Your Lines	p. 127
Interrupt!!!!	p. 130
The 30 Second Infomercial	p. 134
The Art of Schmooze	p. 146
The Performance	p. 151
"I'd Like To Thank The Academy"	p. 152
Don't Be Shy!	p. 170
Be Your Own Stage Manager	p. 176
The Show Must Go On!	p. 182
"Extra, Extra, Read All About It!" or How To Get Your Face in the Newspaper Without Robbing a Bank!-The Power of Publicity	p. 187
Here's the Scoop, The Whole Scoop and Nothing But the Scoop	p. 188
WHY?	p. 195
WHEN?	p. 198
WHO?	p. 202
WHERE?	p. 209
WHAT?	p. 212
The Real Secret - Ssshhh!	p. 236
"Everybody's a Critic!"-The Show Must go on!	p. 247
Step Into The Spotlight!-Lights, Camera, Action! It's Showtime!	p. 257
Appendix	p. 266
Index	p. 267
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