Stop the Investing Rip-off How to Avoid Being a Victim and Make More Money

by Loeper, David B.

• ISBN13: 9781118133064
• ISBN10: 1118133064
• Edition: 2nd
• Format: Paperback
• Copyright: 2011-11-22
• Publisher: Wiley

Summary

The emotional sales and marketing that victimize your wealth and lifestyle abound. Some of the most misleading of these marketing tactics even have the nerve (or lack of ethics?) to position their firm as being the objective, honest segments of the industry. The majority of investors are victims, of charlatans, smooth talking and good looking salespeople, or effective advertising and marketing designed to evade reality and prey on emotional desires. This book serves as an advocate of the consumer... to expose what insiders know about the side of the sales pitches that consumers don't, but need to hear. Stop the Investing Ripoff exposes questions every investor should ask during a financial sales pitch before they pull the trigger and buy the next book, magazine, mutual fund, or advisory service based on David Loper's nearly 25 years of experience of seeing the inner workings of the industry. The updated edition offers new strategies based on the performance of the stock market over the past two years.

Author Biography

David B. Loeper is the CEO of Financeware, Inc. Prior to founding Financeware in 1999, Loeper was Managing Director of Strategic Planning for the retail brokerage division of Wheat First Union and served on the Investment Advisory Committee of the almost $30 billion Virginia Retirement System. Loeper has been active in several industry associations, including the IMCA (Investment Management Consultants Association): He has also been a featured speaker at numerous industry events and often contributes to industry publications as well as appearing on CNBC, Bloomberg TV, Fox Business, CNN, and Yahoo! FinanceVision.

Table of Contents

Preface	p. ix
Acknowledgments	p. xix
Major Brokerage Firms	p. 1
Investment Advisers	p. 19
Hybrids-Advisory Services Provided through Brokerages	p. 27
Discount Brokers	p. 33
Financial Planners and Wealth Managers	p. 43
The Financial Press	p. 49
The Broadcast Media	p. 55
Authors, Self-Help Books, and Financial Celebrities	p. 61
Mutual Funds and ETFs	p. 73
Insurance Agents (and Insurance Companies)	p. 87
Your Company-Endorsed Retirement Plan Adviser	p. 119
Banks and Trust Companies	p. 123
Software, Web Sites, and Financial Educators	p. 127
Pitches They All Use to Sacrifice Your Life	p. 139
Resources to Protect Yourself	p. 161
Conclusion	p. 179
The Other Millionaire You Make with 2.5 Percent Excess Fees	p. 181
The Other Millionaire You Make with 1.5 Percent Excess Fees	p. 185
About the Author	p. 189
Index	p. 191
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