The Story of Purpose The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy

by Reiman, Joey

• ISBN13: 9781118443699
• ISBN10: 1118443691
• Edition: 1st
• Format: Hardcover
• Copyright: 2012-12-17
• Publisher: Wiley

Summary

A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea-your companys purpose-is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonalds, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

Author Biography

JOEY REIMAN is founder and CEO of the global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the area of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter & Gamble, The Coca-Cola Company, McDonald's, Nestlé, MetLife, SunTrust, Michelin, and many other Fortune 500 companies. Fast Company named him one of the 100 people who will change the way the world thinks. Reiman is married to women's activist Cynthia Good. They have two sons, Alden and Julien, and reside in Atlanta, Georgia.

Table of Contents

MOVING FORWARD

INTRODUCTION

PART 1. The Purpose: To Put Humanity Back In Business.

Chapter 1: The Purpose of Work is to Work on Purpose.

Chapter 2: Purpose Inspired Leadership.

Chapter 3: The Master Idea.

PART 2. The Black Box of Strategy.

Chapter 4: Ethos – The Fruits Are In The Roots.

Chapter 5: Culture – Creating The Cult For Your Culture.

Chapter 6: Values – Your Most Valuable Asset.

Chapter 7: Strategy – The Plan To Win.

Chapter 8: Tactics – All You Need is Love.

PART 3. The Purpose Inc. Tank: The Four I’s Process. 

Chapter 9: Investigation – What Makes My Company Distinct?

Chapter 10: Incubation – What Role Can my Company Play In The World?

Chapter 11: Illumination – My Timeless Truth.

Chapter 12: Illustration – My Timely Acts.

PART 4. The Road to Camelot.

Chapter 13: The Road to Camelot.

Chapter 14: A World on Purpose.

EPILOGUE: Collective Purpose is our Saving Grace.

ACKNOWLEDGMENTS

LIST OF IMAGES