Strategic Action for Animals : A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation

by Joy, Melanie, Ph.D.

• ISBN13: 9781590561362
• ISBN10: 1590561368
• Format: Paperback
• Copyright: 2008-05-01
• Publisher: Rudolf Steiner Pr

Summary

The animal liberation movement is growing in size and strength-but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? In Strategic Action for Animals, Melanie Joy explains how to use strategy to increase exponentially the effectiveness of activism for animals and addresses the problems that weaken the movement, such as conflict among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you're a seasoned activist or new to the movement, Strategic Action for Animals can help you make the most of your efforts to make the world a better place for animals. Book jacket.

Author Biography

Melanie Joy is a social psychologist, professor, and personal coach who has worked as an activist, educator, and organizer. She teaches at the University of Massachusetts, Boston, and holds a Ph.D. in Psychology from Saybrook Graduate School and a Master's Degree in Education from the Harvard Graduate School of Education

Table of Contents

Acknowledgments	p. v
Introduction: Strategize, Organize, Mobilize! How Strategy Can Empower the Animal Liberation Movement	p. ix
Strategic Movement Building for Animals	p. 1
Tipping the Scales: Building a Strategic Movement for Animals	p. 3
One Struggle, One Fight? Human Freedom Is Not Animal Rights (And Why This Matters)	p. 16
Preventing Strategic Suicide: How to Resist the Divide-and-Conquer Counterstrategy	p. 21
Strategic Organizing for Animals	p. 29
Strategy Is Destiny: Running a Strategic Organization for Animals	p. 31
Engaging the Peaceful Warrior: Waging a Strategic Campaign for Animals	p. 56
Power to the People-and Animals: Starting a Grassroots Organization for Animals	p. 74
Power Parasites: The Silent Killers of Organizations	p. 91
Strategic Activism for Animals	p. 109
Stand and Deliver: Strategic Advocacy for Animals	p. 111
Activism for Life: Why Strategic Activism Is Sustainable Activism	p. 125
Conclusion: Where Do We Go from Here? Evolving Strategy for a Growing Movement	p. 143
Notes	p. 149
Bibliography	p. 151
Appendices	p. 159
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