Acknowledgments | p. ix |
Prologue | p. xi |
Navigating Whole-System Change in School Districts: What Change Leaders and School PR Specialists Need to Know to Support the Journey | p. 1 |
Strategic Communication | p. 3 |
Why Whole-System Change Is Needed: The Topography of Whole-System Change and a Compass to Navigate It | p. 17 |
A Change Leader's Guide to Shaping a School District's Future | p. 37 |
How to Transform an Entire School District: A Change Navigation Protocol for School Systems | p. 57 |
How Strategic Communication and School Public Relations Can Support Whole-System Change in School Districts | p. 93 |
Public Relations in Times of Great Change: A Systems Perspective | p. 95 |
Establishing Relationships and Building Trust to Facilitate School District Improvement | p. 113 |
Creating School District Renewal Through a Shared Vision | p. 129 |
Changing Minds and Hearts: A Challenge for Strategic Communication | p. 139 |
Power, Politics, and Ethics: Dynamic Leadership for Systemic Change in School Districts | p. 157 |
Voices From the Field | p. 169 |
Communicating with Key Stakeholders to Enable Strategic Change | p. 171 |
Finding and Engaging the "Influentials": Effective School Public Relations During Times of Great Change | p. 183 |
The Role of a School Board in Communicating Change in Front of and Behind the Camera | p. 193 |
The Role of School Public Relations: Bringing Order Out of Chaos | p. 203 |
Community Involvement in Decatur's Journey Toward Excellence | p. 213 |
Epilogue: Communicating in Times of Great Change | p. 233 |
About the Authors | p. 247 |
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