Strategic Corporate Social Responsibility : Stakeholders in a Global Environment

by Werther Jr., William; Chandler, David

• ISBN13: 9781412913737
• ISBN10: 141291373X
• Format: Paperback
• Copyright: 2005-11-11
• Publisher: Sage Publications, Inc

Summary

Strategic Corporate Social Responsibility: Stakeholders in a Global Environment provides faculty and students with a comprehensive, stand-alone text to support traditional and innovative courses in corporate social responsibility (CSR). Integral to the book's unique format is the real-life "mini-case-study" approach across the spectrum of CSR topics, backed by Internet accessible references. Adopting a stakeholder approach to CSR, the content and format of this sourcebook defines CSR within the global communications environment in which multinational corporations operate today.  

Table of Contents

Foreword	xiii
Mallen Baker
Preface	xvii
Why Corporate Social Responsibility Matters	xvii
Plan of the Book	xxi
Acknowledgments	xxiii
Part I What Is Corporate Social Responsibility?	1	(84)
Toward a Responsible Society	3	(22)
What Is CSR?	6	(3)
Corporate Strategy and CSR	9	(1)
What CSR Is and Is Not	10	(1)
The Evolution of CSR	11	(2)
The Cultural and Contextual Assumptions	13	(2)
A Moral Argument for CSR	15	(2)
A Rational Argument for CSR	17	(1)
An Economic Argument for CSR	18	(1)
Why Is CSR Important?	19	(1)
Why Is CSR Relevant Today?	19	(1)
Increasing Affluence	19	(1)
Changing Social Expectations	20	(1)
Globalization and the Free Flow of Information	20	(1)
Ecological Sustainability	20	(1)
Beyond Trends to Context	20	(1)
Questions for Discussion and Review	21	(1)
Notes	21	(4)
CSR: Do Stakeholders Care?	25	(18)
Do Stakeholders Care?	25	(1)
Stakeholder Advocacy	26	(2)
What Do Stakeholders Think?	28	(1)
The Wal-Mart Conundrum	29	(1)
Is Wal-Mart Good for Society?	30	(4)
Prices	32	(1)
Suppliers	33	(1)
Jobs	33	(1)
Quality and Variety	34	(1)
Wal-Mart Is King . . . Today	34	(1)
Martha Stewart Living Omnimedia	35	(1)
Consumer Reaction	35	(1)
Investor Reaction	36	(1)
So, Do Stakeholders Care?	37	(1)
Questions for Discussion and Review	38	(5)
The Strategic Context of CSR	43	(20)
The Strategic Lens: Vision, Mission, Strategy, and Tactics	44	(1)
The Strategic Lens: The E.S.C.S. Framework	45	(4)
Competencies	47	(1)
Strategy	47	(1)
Structure	48	(1)
The CSR Filter	49	(1)
The Strategic Lens: Environmental Context	49	(2)
Environmental Forces Propelling Greater CSR	51	(8)
CSR and Growing Affluence	51	(1)
CSR and Globalization	52	(3)
CSR and Communications Technologies	55	(2)
CSR and Brands	57	(2)
Strategic CSR	59	(2)
Questions for Discussion and Review	61	(2)
Implementation: The Integration of CSR Into Strategy and Culture	63	(22)
The CSR Threshold	63	(5)
The CSR Threshold---Variations Between Companies	65	(1)
The CSR Threshold---Variations Between Industries	66	(1)
The CSR Threshold---Variations Between Cultures	67	(1)
Where Do Firms Stand Today?	68	(1)
CSR Business Plan of Action---Short Term	69	(7)
From the Top Down With Sincere Commitment	69	(1)
CSR Officer	70	(1)
CSR Position Statement	71	(1)
Awareness Creation: Measurement and Rewards	71	(1)
CSR Audit and Report	72	(3)
CSR Ombudsman	75	(1)
CSR Framework---Organizational Structure	75	(1)
CSR Business Plan of Action---Medium Term	76	(2)
Stakeholder Involvement	76	(1)
Manage the Message	77	(1)
Corporate Governance	77	(1)
Corporate Activism	78	(1)
Overview of Implementation	78	(1)
Implementation From a Strategic Perspective: Planning	78	(1)
Implementation From a Firm Perspective: Action	79	(1)
Questions for Discussion and Review	80	(5)
Part II CSR: The Issues and Case Studies	85	(228)
Organizational Stakeholders	87	(1)
Economic Stakeholders	87	(1)
Societal Stakeholders	87	(2)
Special Cases of CSR	89	(2)
Organizational Issues and Case Studies	91	(60)
Action Versus Intention Enron	91	(3)
Auditing CSR Sweatshops	94	(5)
Compliance---Ethics Ethics Officers	99	(3)
Compliance---Approaches Voluntary Versus Mandatory	102	(4)
Corporate Charters Federalization	106	(2)
Corporate Governance--Reporting Sarbanes-Oxley Act (2002)	108	(5)
Corporate Governance---Boards Corporate Boards	113	(3)
Corporation The U.S. Corporation	116	(2)
Employee Relations Ohio Employee Ownership Center	118	(4)
Hypocrisy The Body Shop	122	(2)
Principal-Agent Conflict Expensing Stock Options	124	(6)
Research and Development Asbestos	130	(4)
Shareholder Activism GlaxoSmithKline	134	(4)
Stakeholder Relations Ben & Jerry's	138	(3)
Volunteering Timberland	141	(10)
Economic Issues and Case Studies	151	(64)
Advertising Benetton	151	(2)
Brands BP	153	(3)
Consumer Apathy SUVs	156	(4)
Cultural Conflict Nike	160	(4)
Diversity---Discrimination U.S. Masters	164	(4)
Diversity---Helpful Intent Goodwill Industries	168	(3)
Environmental Sustainability Ford	171	(4)
Fair Trade Starbucks	175	(5)
Finance Citigroup	180	(4)
Investing SRI Funds	184	(4)
Loans Microloans	188	(4)
NGO and Corporate Cooperation Greenfreeze	192	(4)
Philanthropy Merck	196	(4)
Profit Hewlett-Packard	200	(4)
Wages McDonald's	204	(11)
Societal Issues and Case Studies	215	(66)
Community Fannie Mae	215	(3)
Corruption and Bribery Legislation	218	(5)
Country of Origin Conflict Diamonds	223	(4)
Ethics Teaching Ethics	227	(4)
Globalization U.S. Judicial Activism	231	(3)
Human Rights Union Carbide	234	(3)
Internet NGO Activism	237	(4)
Legislation Company Responsibilities Bill	241	(4)
Litigation Chiquita Brands	245	(4)
Media CNN	249	(4)
Patents Generic Drugs	253	(5)
Patriotism Tyco	258	(6)
Science and Technology Cloning	264	(4)
Sex Abercrombie & Fitch	268	(2)
Universities and CSR West Coconut Grove	270	(11)
Special Cases of CSR	281	(32)
Companies Doing CSR Well	281	(8)
Bank of America	282	(1)
Coca-Cola	282	(1)
Fast-Food Industry	283	(1)
Heineken	283	(1)
IKEA	284	(1)
Johnson & Johnson	284	(1)
Mattress Giant	284	(1)
Microsoft (Bill Gates)	285	(1)
Newman's Own	285	(1)
Nike	286	(1)
Pepsi	286	(1)
Procter & Gamble	287	(1)
Prudential Insurance	287	(1)
September 11, 2002	288	(1)
Sony PlayStation	288	(1)
Southwest Airlines	289	(1)
Starbucks	289	(1)
Companies Criticized for Their CSR Efforts	289	(7)
American Airlines	290	(1)
Bridgestone/Firestone	290	(1)
Defense Contractors	291	(1)
ExxonMobil	292	(1)
Ford	292	(1)
Genetically Modified (GM) Labeling	293	(1)
Hewlett-Packard	294	(1)
McDonald's	295	(1)
Video Game Industry	295	(1)
Companies Trying to Do CSR Well	296	(8)
Berkshire Hathaway	296	(1)
Cadbury	297	(1)
Kraft	298	(1)
Malden Mills	299	(1)
Monsanto	300	(1)
Nestle	300	(1)
PETA	301	(1)
Shell	302	(1)
University of Nottingham	303	(1)
Wal-Mart	304	(1)
Companies Persevering Against All the Odds	304	(9)
British American Tobacco	305	(1)
McDonald's	305	(2)
NBC	307	(1)
Philip Morris Companies	307	(6)
Part III Appendixes	313	(32)
Appendix A. Directory of CSR-Related Organizations and Internet Links	315	(12)
Appendix B. Directory of Online CSR Information Sources and Publications	327	(6)
Appendix C. CSR Bibliography	333	(12)
Books	333	(5)
Journal Articles	338	(7)
Index	345	(10)
About the Authors	355