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9780324013191

Strategic Electronic Marketing Managing E-Business with InfoTrac College Edition

by
  • ISBN13:

    9780324013191

  • ISBN10:

    0324013191

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2000-04-27
  • Publisher: South-Western College Pub

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Supplemental Materials

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Summary

Strategic Electronic Marketing: Managing E-Business, takes a systems and relationships approach to exploring e-business marketing. It addresses the basic principles that underlie marketing and how e-business-marketing techniques will fundamentally change the traditional marketing process. Marketing and management professionals are faced with a career in a rapidly changing environment of non-linear, online, interactive advertising, new product development and distribution processes and reliance on databases.

Author Biography

Brad Alan Kleindl is an Associate Professor of Missouri Southern State College in Joplin, Missouri.

Table of Contents

Introduction to E-Business
2(20)
Understanding E-Business Technology
22(28)
E-Business Communication
50(34)
E-Business Distribution Systems
84(26)
E-Business Value Strategies
110(38)
The Individual and the Diffusion of Innovations
148(36)
Information Collection and Use
184(32)
E-Business Strategy
216(34)
E-Business Management
250(30)
The Political, Legal, and Ethical Environments
280

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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