Strategic Entrepreneurism Shattering the Start-Up Entrepreneurial Myths

by Fisher, Jon; Fisher, Gerald; Wyatt, Karen

• ISBN13: 9781590791899
• ISBN10: 1590791894
• Edition: 1st
• Format: Hardcover
• Copyright: 2008-09-15
• Publisher: SelectBooks
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Summary

The dream of nearly every entrepreneur is to create the next big-name success story like Dell Computers or Google. While it is nice to dream big, the reality is that most startups fail precisely because they're trying to become the next big-name success. The real secret to entrepreneurial success lies in Strategic Entrepreneurism, where you design a company specifically to be acquired by a larger one. A thorough understanding of this concept is crucial in our modern economic environment with its focus on technological efficiency and its plethora of highly acquisitive organizations.

Author Biography

Jon Fisher has successfully started up, run and sold two high-tech companies. In addition to over a decade worth of practical business experience as the CEO of both of his companies, Jon is also an adjunct professor of business at the University of San Francisco (USF). Jon was awarded Silicon Valley's Entrepreneur of the Year award in 2007.

Table of Contents

Introduction: The Real Life of an Entrepreneur	p. 1
The Basics of Entrepreneurism	p. 15
The Old Rules for Entrepreneurs	p. 31
The New Rules for Entrepreneurs	p. 45
Strategically Designing Your Company for Success	p. 59
Finding the Right Business Idea: The Search for the Not-So Holy Grail	p. 71
Designing A Company to be Acquired	p. 85
Collaborating with the Customer	p. 99
Case Studies of Failures	p. 115
Calculating Success	p. 131
Thoughts	p. 141
Epilogue	p. 151
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