Strategic Innovation Embedding Innovation as a Core Competency in Your Organization

by Snyder, Nancy Tennant; Duarte, Deborah L.

• ISBN13: 9780787964054
• ISBN10: 0787964050
• Edition: 1st
• Format: Paperback
• Copyright: 2003-06-30
• Publisher: Jossey-Bass

Summary

Strategic Innovation offers a flexible, customizable template that managers, executives, and business leaders can use to introduce an effective innovation strategy throughout their organization. The authors, Nancy Tennant Snyder and Deborah L. Duarte, provide the tools needed to craft a workable strategy for embedding innovation as a core competency across an enterprise. Instead of innovation for innovation's sake, the authors offer a proven business-focused way to change a culture from point-in-time innovations from a few to a continuous pipeline of innovations from everywhere and everyone.Based on the real-life example of Whirlpool a solid company with a significant track record and global reach-Strategic Innovation shows how the world's largest appliance company put innovation in place as a core competency. During this process, Whirlpool transformed itself from a quality producer of appliances to a customer-focused company that strategically embeds innovation throughout the organization. Filled with challenges and struggles, and ultimately successful results, the Whirlpool story can help any organization develop a successful innovation strategy. Written as a practical guide, the book contains in each chapter a variety of hands-on resources including checklists and worksheets. Strategic Innovation offers the tools, ideas, and approaches needed for transforming an organization to a company where anyone and everyone can contribute to the organization's prosperity-through innovation.

Author Biography

Nancy Tennant Snyder is corporate vice president of core competencies and leadership development for Whirlpool Corporation.

Table of Contents

Exhibits and Worksheets	p. xi
Foreword	p. xiii
Preface	p. xv
Acknowledgments	p. xxi
The Authors	p. xxiii
Introduction: Innovation as a Core Competency	p. 1
Reinventing the Wheel	p. 23
Vision and Goals	p. 42
Leader Accountability and Development	p. 59
Culture and Values	p. 80
Resource Creation: Open Markets for Funds, Ideas, and Talent	p. 100
Knowledge Management and Learning Systems: Democratizing Innovation	p. 123
Integrating Strategic Communications with Change Management	p. 143
Rewards and Recognition: The Informal Embedment Category	p. 162
Measurement and Reporting Systems and Systems Alignment	p. 179
Epilogue	p. 199
References	p. 204
Index	p. 206
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