Strategic Innovation: New Game Strategies for Competitive Advantage

by Afuah; Allan

• ISBN13: 9780415997812
• ISBN10: 041599781X
• Edition: 1st
• Format: Hardcover
• Copyright: 2009-02-17
• Publisher: Routledge

Summary

In today'¬"s fast-changing business environment, those firms that want to remain competitive must also be innovative. Innovation is not simply about developing new technologies into new products or services, but in many cases, finding new models for doing business in the face of change. It often entails changing the rules of the game. Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book begins with a summary of the major strategic frameworks and showing the origins of strategic innovation. Next, Afuah gives a thorough examination of contemporary strategy from an innovation standpoint, including: how to develop strategy in the face of change a detailed framework for assessing the profitability potential of a strategy or product consideration of how both for-profit and non-profit organizations can benefit from new game strategies. With a wealth of quantitative examples of successful strategies, as well as descriptive cases, Strategic Innovationwill complement courses in strategy, and technology and innovation.

Table of Contents

Introduction

Introduction to New Game Strategies and Overview

Assessing the Profitability Potential of a Strategy

The Long Tail and New Games

Strengths and Weaknesses

Creating and Appropriating Value in the Face of New Games

Resources and Capabilities in the Face of New Games

First-mover Advantages and Disadvantages

Implementation of New Game Strategies

Opportunities and Threats

Disruptive Technologies as New Games

Globalization through New Games

New Game Environments and the Role of Governments

Coopetition and Game Theory

Applications

Entering a New Business Using New Games

Strategy Frameworks

Case?

New World Invades FranceG++s Wine Terroir

Sephora Takes on America

Netflix: Responding to Blockbuster, Again

Threadless in Chicago

Pixar Changes the Rules of the Game

Lipitor: The WorldG++s Best-Selling Drug

New Belgium: Brewing a New Game

Botox: How Long Would the Smile Last?

Ikea Lands in the New World

Esperion: Drano for Your Arteries?

Xbox 360: Will the Second Time Be any Better?

The Nintendo Wii: A Game-changing Move

Table of Contents provided by Publisher. All Rights Reserved.