Strategic Innovation: New Game Strategies for Competitive Advantage

by Afuah; Allan

• ISBN13: 9780415997829
• ISBN10: 0415997828
• Edition: 1st
• Format: Nonspecific Binding
• Copyright: 2009-02-17
• Publisher: Routledge

Summary

This book examines how firms use strategic innovation to offer customers new value (from new products/services) that they prefer to that from competitors and explores how the firm can better position itself to appropriate the value created in the face of change or no change.

Author Biography

Allan Afuah is Associate Professor of Strategy and International Business at the Stephen M. Ross School of Business, University of Michigan.

Table of Contents

List of Figures	p. ix
List of Tables	p. xi
List of Exhibits for Cases	p. xiii
Preface	p. xv
Acknowledgments	p. xix
Introduction	p. 1
Introduction and Overview	p. 3
Assessing the Profitability Potential of a Strategy	p. 35
The Long Tail and New Games	p. 67
Strengths and Weaknesses	p. 89
Creating and Appropriating Value Using New Game Strategies	p. 91
Resources and Capabilities in the Face of New Games	p. 117
First-Mover Advantages/Disadvantages and Competitors' Handicaps	p. 145
Implementing New Game Strategies	p. 178
Opportunities and Threats	p. 197
Disruptive Technologies as New Games	p. 199
Globalization and New Games	p. 223
New Game Environments and the Role of Governments	p. 252
Coopetition and Game Theory	p. 275
Applications	p. 301
Entering a New Business Using New Games	p. 303
Strategy Frameworks and Measures	p. 323
Cases	p. 371
The New World Invades France's Terroir	p. 373
Sephora Takes on America	p. 377
Netflix: Responding to Blockbuster, Again	p. 383
Threadless in Chicago	p. 391
Pixar Changes the Rules of the Game	p. 393
Lipitor: The World's Best-selling Drug (2008)	p. 401
New Belgium: Brewing a New Game	p. 405
Botox: How Long Would the Smile Last?	p. 411
IKEA Lands in the New World	p. 417
Esperion: Drano for Your Arteries?	p. 422
Xbox 360: Will the Second Time be Better?	p. 434
Nintendo Wii: A Game-changing Move	p. 442
Notes	p. 447
Author Index	p. 469
Subject Index	p. 473
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