Strategic Issues in International Retailing

by Dawson; John

• ISBN13: 9780415343718
• ISBN10: 0415343712
• Format: Nonspecific Binding
• Copyright: 2006-08-09
• Publisher: Routledge

Summary

As retailers become more international, the existing concepts and theories of international business fit uneasily with international retailing. Exploring key concepts in international retailing through in-depth studies of several retailers, this text provides accessible material for students at every level. Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing, and showing the contrasts in approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Table of Contents

List of figures	vi
List of tables	vii
Notes on contributors	ix
Acknowledgements	xi
List of abbreviations	xii
1 The increase in international activity by retailers	1	(30)
John Dawson and Masao Mukoyama
2 Retail internationalization as a process	31	(20)
John Dawson and Masao Mukoyama
3 Building an international retail strategy	51	(20)
Marc Dupuis and Jean Fournioux
4 Inditex-Zara: re-writing the rules in apparel retailing	71	(20)
Steve Burt, John Dawson and Roy Larke
5 Carrefour: being aware of the domestic market!	91	(23)
Marc Dupuis, Sang Chul Choi and Roy Larke
6 The Boots Group PLC: rethinking the formula	114	(26)
Keri Davies
7 Royal Ahold: multinational, multi-channel, multi-format food provider	140	(30)
Steve Burt, John Dawson and Roy Larke
8 Tesco: transferring marketing success factors internationally	170	(26)
John Dawson, Roy Larke and Sang Chul Choi
9 The international transfer of key success factors	196	(18)
John Dawson and Masao Mukoyama
Index	214