About the Authors iii
Preface V
1 What Is Business Strategy? 1
2 Analysis of the External Environment: Opportunities and Threats 17
3 Internal Analysis: Strengths, Weaknesses, and Competitive Advantage 42
4 Cost Advantage 58
5 Differentiation Advantage 76
6 Corporate Strategy 95
7 Vertical Integration and Outsourcing 115
8 Strategic Alliances 130
9 International Strategy 149
10 Innovative Strategies that Change the Nature of Competition 172
11 Competitive Strategy and Sustainability 189
12 Implementing Strategy 210
13 Corporate Governance and Ethics 228
14 Strategy and Society 244
Appendix A Data Sources for Analysis 259
Appendix B 20 Valuable Financial Ratios for Strategic Analysis 269
Glossary 272
Index 278
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