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9780132066679

Strategic Management : A Casebook

by ; ; ; ;
  • ISBN13:

    9780132066679

  • ISBN10:

    013206667X

  • Edition: 8th
  • Format: Paperback
  • Copyright: 2011-03-31
  • Publisher: Prentice Hall
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List Price: $142.20
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Summary

This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.

Table of Contents

Preface
Introduction
Introduction To Strategic Management
London Telecom Network
Asiasports: Hockey Night in Hong Kong
Strategy - Environment
Aikenhead's
Cola Wars Continue: Coke vs. Pepsi in the 1990s
Matching Dell
Wall Street Journal: Print vs. Interactive
Grand & Toy: Staples' Competitive Threat
Napster and MP3s: Redifining the Music Industry
iCraveTV.Com: A New-Media Upstart
WestJet Looks East
Strategy- Resources
Harlequin Enterprises Limited
Starbucks
AB Sandvik Saws & Tools: The Ergo Strategy
The Loewen Group
Meubles Canadel: Looking Towards the Future
Harley-Davidson
Strategy - Organization
Workbrain Corporation
London Free Press: Strategic Change
First Bank Direct
Strategy- Management Preferences
Visioning at Xerox Canada
Merck and Co. Inc.
Adapted by Stephanie Weiss
The Body Shop International
Scope Of The Firm
Laidlaw: The Resignation of James R. Bullock
Newell Company: The Rubbermaid Opportunity
Labatt-Femsa: Amigos for Growth?
Trojan Technologies Inc.: The China Opportunity
Implementing Strategy,
Guru.com: Power for the Independent Professional
Westmills Carpets Limited (Condensed)
Provincial Papers Inc.
Wellington Insurance
Silent Witness Enterprises Ltd.
Strategic Analysis And Personal Action
Sabena Belgian World Airlines (A)
The GE Energy Management Initiative (A)
Procter & Gamble Canada (A): The Febreze Decision
Comprehensive
Nestle-Rowntree
Table of Contents provided by Publisher. All Rights Reserved.

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