Strategic Management Communication for Leaders

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  • Edition: 2nd
  • Format: Paperback
  • Copyright: 2010-03-01
  • Publisher: South-Western College Pub
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With STRATEGIC MANAGEMENT COMMUNICATION, Robyn Walker, University of Southern California, Marshall School of Business, strives to achieve a condensed version of the typical business communication book with higher-quality information. The author didn't pull from conventional business communication books, but instead built a new book from the ground up. It covers the same topical areas and the approach is integrated with all of the business communication areas, streamlined, and information presented in a coherent way. The approach and coverage is developed from rubric and then the chapters grew out of that rubric based on rhetorical theory. Walker has also taught interpersonal, presentation and small group courses and has incorporated these topics into her rhetorical approach.

Table of Contents

What is a Strategic Communication?
The Strategic Communication Process
Foundations of Communication
Step 1: Identify the Purposes of Communication
Step 2: Audience Analysis
Steps 3 and 4: Consider the Context and Select a Channel and Medium
Communication Tactics for Differing Channels and Contexts
Communicating in Writing
Communicating in Oral Presentations and Managing Meetings
Communicating with Employees
Communicating in and Leading Teams
Communicating with External Audiences
Internal Organizational Communication
Writing Templates
Common Writing Errors: Punctuation, Sentence Structure, and Usage
Table of Contents provided by Publisher. All Rights Reserved.

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