Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Chapter 1: The Nature of Strategic Management
The Cohesion Case: The Walt Disney Company – 2011
Part 2: Strategy Formulation
Chapter 2: The Business Vision and Mission
Chapter 3: The External Assessment
Chapter 4: The Internal Assessment
Chapter 5: Strategies in Action
Chapter 6: Strategy Analysis and Choice
Part 3: Strategy Implementation
Chapter 7: Implementing Strategies: Management and Operations Issues
Chapter 8: Implementing Strategies: Marketing, Finance/Accounting, R&D, and MIS Issues
Part 4: Strategy Evaluation
Chapter 9: Strategy Review, Evaluation, and Control
Part 5: Key Strategic-Management Topics
Chapter 10: Business Ethics/Social Responsibility/Environmental Sustainability
Chapter 11: Global/International Issues
Part 6: Strategic-Management Case Analysis
Service Firms
MOVIE/MUSIC STREAMING
1. Netflix, Inc. — 2011, Lori Radulovich
2. Amazon.com, Inc. — 2011, M. Jill Austin and Ralph Williams Jr.
RETAIL DRUG STORES
3. CVS Caremark Corp. — 2011, Alen Badal
4. Walgreen Co. — 2011, Sharynn M. Tomlin
APPAREL STORES
5. VF Corp. — 2011, John J. Bunbridge Jr. and Coleman Rich
6. The Gap, Inc. — 2011, Sharynn M. Tomlin
OFFICE SUPPLY STORES
7. Staples Inc. — 2011, Bill Donoher
8. Office Depot, Inc. — 2011, Wayne Smith
AIRLINES
9. Southwest Airlines Co. — 2011, Amit J. Shah and Michael L Monahan
10. United Continental Airlines, Inc. — 2011, Charles Bayles
11. Ryanair — 2011, Charles Bayles
CRUISE LINES
12. Royal Caribbean Cruises Ltd. — 2011, Mary R. Dittman
13. Carnival Corporation — Mernoush Banton
FINANCIAL INSTITUTIONS
14. Bank of America — 2011, Lisa Johnson
15. E*TRADE Financial Corp. — 2011, Amit J. Shah and Michael L. Monahan
TELECOMMUNICATIONS
16. Verizon Communications Inc. — 2011, Deana M. Raffo
Manufacturing Firms
BOOK PUBLISHING
17. The McGraw-Hill Companies, Inc. — 2011, Vi Narapareddy
PERSONAL CARE PRODUCTS
18. Proctor & Gamble Co. — 2011, Alen Badal
19. Estee Lauder Companies — 2011, Sharynn M. Tomlin
20. Revlon Inc. — 2011, M. Jill Austin and Laura Buckner
PHARMACEUTICAL
21. Bristol-Meyers Squibb — 2011, Gail J. Robin
22. Eli Lilly and Company — 2011, Gail J. Robin
BEVERAGE
23. Dr Pepper Snapple Group Inc. — 2011, Joe Harrison
24. The Coca-Cola Company — 2011, Alen Badal
25. Starbucks Corporation — 2011, Marlene Reed
COMPUTERS
26. Dell Inc. — 2011, Matthew Baker and Anne Walsh
27. Apple Inc. — 2011, Mernoush Banton
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.