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Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
This program will provide a better teaching and learning experience–for you and your students. Here’s how:
Brief Contents
Part 1: THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process? 2
CHAPTER 2: Evaluating a Firm’s External Environment 28
CHAPTER 3: Evaluating a Firm’s Internal Capabilities 64indows User
End-of-Part 1 Cases PC 1–1
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership 102
CHAPTER 5: Product Differentiation 130
End-of-Part 2 Cases PC 2–1
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration 162
CHAPTER 7: Corporate Diversification 188
CHAPTER 8: Organizing to Implement Corporate Diversification 220
CHAPTER 9: Strategic Alliances 248
CHAPTER 10: Mergers and Acquisitions 276
CHAPTER 11: International Strategies 306
End-of-Part 3 Cases PC 3–1
Appendix: Analyzing Cases and Preparing for Class Discussions 343
Glossary 347
Company Index 355
Name Index 359
Subject Index
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.