The Concepts and Techniques of Strategic Management | p. 1 |
The Strategic Management Process | p. 2 |
The Three Strategy-Making Tasks: Developing a Mission, Setting Objectives, and Forming a Strategy | p. 20 |
Industry and Competitive Analysis | p. 56 |
Company Situation Analysis | p. 86 |
Strategy and Competitive Advantage | p. 102 |
Matching Strategy to the Situation | p. 125 |
Corporate Diversification Strategies | p. 161 |
Techniques for Analyzing Diversified Companies | p. 191 |
Implementing Strategy: Organization-Building, Budgets, and Support Systems | p. 214 |
Implementing Strategy: Commitment, Culture, and Leadership | p. 247 |
Cases in Strategic Management | p. 277 |
The Manager as Chief Strategy-Maker and Strategy-Implementer | p. 291 |
Crafting Strategy in Single Business Companies | p. 371 |
Crafting Strategy in Diversified Companies | p. 669 |
Implementing Strategy | p. 753 |
Strategy and Ethics Management | p. 873 |
Instructions for Using the STRAT-ANALYST Software Package | p. 925 |
Name Index | p. 935 |
Subject Index | p. 939 |
Table of Contents provided by Blackwell. All Rights Reserved. |