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9780072314991

Strategic Management : Concepts and Cases

by
  • ISBN13:

    9780072314991

  • ISBN10:

    0072314990

  • Edition: 12th
  • Format: Hardcover
  • Copyright: 2000-10-01
  • Publisher: INGRAM BOOK COMPANY
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List Price: $122.66

Table of Contents

The Concepts and Techniques of Strategic Managementp. 1
The Strategic Management Processp. 2
The Three Strategy-Making Tasks: Developing a Mission, Setting Objectives, and Forming a Strategyp. 20
Industry and Competitive Analysisp. 56
Company Situation Analysisp. 86
Strategy and Competitive Advantagep. 102
Matching Strategy to the Situationp. 125
Corporate Diversification Strategiesp. 161
Techniques for Analyzing Diversified Companiesp. 191
Implementing Strategy: Organization-Building, Budgets, and Support Systemsp. 214
Implementing Strategy: Commitment, Culture, and Leadershipp. 247
Cases in Strategic Managementp. 277
The Manager as Chief Strategy-Maker and Strategy-Implementerp. 291
Crafting Strategy in Single Business Companiesp. 371
Crafting Strategy in Diversified Companiesp. 669
Implementing Strategyp. 753
Strategy and Ethics Managementp. 873
Instructions for Using the STRAT-ANALYST Software Packagep. 925
Name Indexp. 935
Subject Indexp. 939
Table of Contents provided by Blackwell. All Rights Reserved.

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