Strategy and Strategic Leadership in Dynamic Times | |
Introducing Strategic Management | p. 2 |
Leading Strategically Through Effective Vision and Mission | p. 26 |
The Internal and External Environment of Strategy | |
Examining the Internal Environment: Resources, Capabilities, and Activities | p. 60 |
Exploring the External Environment: Macro and Industry Dynamics | p. 86 |
Business, Corporate, and Global Strategies | |
Creating Business Strategies | p. 122 |
Crafting Business Strategy for Dynamic Contexts | p. 150 |
Developing Corporate Strategy | p. 184 |
Looking at International Strategies | p. 212 |
Strategy Vehicles for New Directions | |
Understanding Alliances and Cooperative Strategies | p. 246 |
Studying Mergers and Acquisitions | p. 274 |
Implementation, New Ventures, and Governance in Dynamic Contexts | |
Employing Strategy Implementation Levers | p. 302 |
Considering New Ventures and Corporate Renewal | p. 336 |
Corporate Governance in the Twenty-First Century | p. 366 |
Case Studies: Pulling It All Together | |
Kmart-Fall of a Retailing Giant | p. 402 |
Charlotte Beers at Ogilvy & Mather Worldwide (A) | p. 412 |
Trilogy Farm (A) | p. 426 |
The Formula One Constructors | p. 433 |
Prince Edward Island Preserve Co. | p. 443 |
Carrefour vs. Wal-Mart: The Battle for Global Retail Dominance | p. 454 |
The Chinese Fireworks Industry | p. 476 |
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