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9781119411604

Strategic Management Concepts and Cases

by ; ; ;
  • ISBN13:

    9781119411604

  • ISBN10:

    1119411602

  • Edition: 2nd
  • Format: Loose-leaf
  • Copyright: 2017-10-16
  • Publisher: Wiley

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Supplemental Materials

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Summary

Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.

Table of Contents

  1. What Is Business Strategy?
  2. Analysis of the External Environment: Opportunities and Threats
  3. Internal Analysis: Strengths, Weaknesses, and Competitive Advantage
  4. Cost Advantage
  5. Differentiation Advantage
  6. Corporate Strategy
  7. Vertical Integration and Outsourcing
  8. Strategic Alliance
  9. International Strategy
  10. Innovative Strategies That Change the Nature of Competition
  11. Competitive Strategy
  12. Implementing Strategy
  13. Corporate Governance and Ethics
  14. Strategy and Society

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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