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9781119804819

Strategic Management Concepts and Cases [Rental Edition]

by ; ; ;
  • ISBN13:

    9781119804819

  • ISBN10:

    1119804817

  • Edition: 4th
  • Format: Paperback
  • Copyright: 2021-09-22
  • Publisher: Wiley Rental
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Table of Contents

Chapter 1: What is Business Strategy 

Chapter 2: Analysis of the External Environment: Opportunities and Threats 

Chapter 3: Internal Analysis: Strengths, Weaknesses and Competitive Advantage  

Chapter 4: Cost Advantage 

Chapter 5: Differentiation Advantage  

Chapter 6: Corporate Strategy 

Chapter 7: Vertical Integration and Outsourcing 

Chapter 8: Strategic Alliances 

Chapter 9: International Strategy 

Chapter 10: Innovative Strategies That Change the Nature of Competition 

Chapter 11: Competitive Strategy

Chapter 12: Implementing Strategy 

Chapter 13: Corporate Governance and Ethics 

Chapter 14: Strategy and Society

 

Print Cases:

Case 1. Walmart Stores: Gaining and Sustaining A Competitive Advantage

Case 2. Coca-Cola and Pepsi: The Shifting Landscape of the Carbonated Soft Drink Industry

Case 3A. ESPN in 2015: Continued Dominance in Sports Television

Case 3B. ESPN in 2021

Case 4. Southwest Airlines: Flying High with Low Costs

Case 5. Harley-Davidson: Growth Challenges Ahead

Case 6. Ecolab and the Nalco Acquisition: Sustainable Advantage Through Shared Values

Case 7. Nike: Sourcing and Strategy in Athletic Footwear

Case 8. AT&T and Apple: A Strategic Alliance

Case 9. Zoom Verses Teams

Case 10A. Tesla Motors: Disrupting the Auto Industry?

Case 10B. Tesla Panasonic Alliance

Case 11A. Smartphone Wars in 2013

Case 11B. Smartphone Wars in 2021

Case 12. Lincoln Electric: Aligning for Global Growth

Case 13. Icarus Revisited: The rise and fall of Valeant Pharmaceuticals

Case 14. Safe Water Network: Mastering the Model at Dzemeni

Case 15. Facebook and the US Elections

Case 16. Uber Technologies Inc.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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