Strategic Management Concepts and Cases and MyManagementLab with eBook Package

by Carpenter, Mason; Sanders, Gerry

• ISBN13: 9780136079309
• ISBN10: 013607930X
• Edition: 2nd
• Format: Package
• Copyright: 2008-07-08
• Publisher: Prentice Hall

Summary

KEY BENEFIT- This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives. KET TOPICS:Three key themes constitute the dynamic perspective on strategy: (1) changing strategies for changing times, (2) the integration of formulation and implementation, and (3) strategic leadership. For business professionals involved with strategic management.

Table of Contents

Strategy and Strategic Leadership in Dynamic Times
Introducing Strategic Management	p. 2
Leading Strategically Through Effective Vision and Mission	p. 26
The Internal and External Environment of Strategy
Examining the Internal Environment: Resources, Capabilities, and Activities	p. 60
Exploring the External Environment: Macro and Industry Dynamics	p. 86
Business, Corporate, and Global Strategies
Creating Business Strategies	p. 122
Crafting Business Strategy for Dynamic Contexts	p. 150
Developing Corporate Strategy	p. 184
Looking at International Strategies	p. 212
Strategy Vehicles for New Directions
Understanding Alliances and Cooperative Strategies	p. 246
Studying Mergers and Acquisitions	p. 274
Implementation, New Ventures, and Governance in Dynamic Contexts
Employing Strategy Implementation Levers	p. 302
Considering New Ventures and Corporate Renewal	p. 336
Corporate Governance in the Twenty-First Century	p. 366
Case Studies: Pulling it all Together
Kmart-Fall of a Retailing Giant	p. 402
Charlotte Beers at Ogilvy & Mather Worldwide (A)	p. 412
Trilogy Farm (A)	p. 426
The Formula One Constructors	p. 433
Prince Edward Island Preserve Co.	p. 443
Carrefour vs.Wal-Mart: The Battle for Global Retail Dominance	p. 454
The Chinese Fireworks Industry	p. 476
Table of Contents provided by Publisher. All Rights Reserved.