Strategic Management in Construction, 2nd Edition

by David Langford (Shrathclyde University in Glasgow); Steven Male (Professor of Building Engineering, Construction Management, Leeds University)

• ISBN13: 9780470680049
• ISBN10: 0470680040
• Format: eBook
• Copyright: 2008-04-01
• Publisher: Wiley-Blackwell

Summary

This book reviews the general theory of strategy, relates it to the particular circumstances of the construction industry, and shows how it can be applied in practice. It brings together ideas from economics, marketing, management, business and politics to develop strategic management for both contractors' firms and the associated professions.Substantial changes have occurred in the industry since the book was first published in 1991. This Second Edition reflects the major developments that have followed the Latham and Egan reports, and includes new chapters on international strategy and marketing, showing how they can contribute to the strategic planning of construction organizations.The book will provide a valuable tool for the strategic development of construction firms. "Ten years separate the editions during which period a significant number of British, (and other), construction firms which had survived generations of proprietors merged, changed beyond recognition or ceased trading. One can not but wonder if publication of a work on strategic planning some twenty year earlier might have saved some of them." Construction Manager "The book presents the essential elements for managing at this higher level and should be a must for any construction professional who aspires to an executive position in industry as well as any student for construction management, project management and organizational management in construction. It comes highly recommended" Engineering, Construction and Architectural Management

Table of Contents

Introduction

Construction and its Business Environment

Construction - an Overview of the Market

The Strategic Role of the Actors in the Construction Process

Clients, Constructors and Competencies

Concepts of Strategic Management

The Firm and the Strategic Management Process

Strategic Behaviour of Construction Firms

Strategies for International Construction

Techniques for the Strategic Planner

Portfolio Management, Delphi Techniques and Scenarios

Marketing and Promotional Strategies in Construction

Summary

A synthesis of Strategic Management in Construction

Index

Table of Contents provided by Publisher. All Rights Reserved.