Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

by Royer,Susanne

• ISBN13: 9780415349949
• ISBN10: 041534994X
• Format: Hardcover
• Copyright: 2005-06-23
• Publisher: Routledge

Summary

This book focuses on Business-to-Customer business on the Internet and firms which offer intangible products and/or services that can be directly consumed via the Internet, such as immaterial products and online news information or home banking. The author considers how firms with similar specific characteristics are able to realize competitive advantages. This book presents a new perspective on stratefgic management theory by examining it in the context of online selling and fills a gap in the area of e-business.

Author Biography

Susanne Royer is professor for business administration with a special focus on strategic and international management and a director of the International Institute of Management, University of Flensburg (Germany).

Table of Contents

List of figures	xi
List of tables	xiii
Preface	xiv
Acknowledgments	xvi
1 Introduction	1	(21)
1.1 Relevant questions of online selling	5	(6)
1.2 Objective of this book	11	(7)
1.3 Outline of the book	18	(4)
2 Intangible web-good provision in its environment	22	(46)
2.1 Environmental analysis of intangible web-good provision	22	(23)
2.2 Categorizing and specifying intangible web goods	45	(23)
3 Explanations of competitive advantage realization from strategic management theory	68	(42)
3.1 Overview of strategic management	68	(13)
3.2 Strategic management theories with economic roots	81	(29)
4 Competitive advantage realization with intangible web goods	110	(66)
4.1 Developing a theory-based conceptual framework of competitive advantage realization with intangible web goods	111	(9)
4.2 Realizing competitive advantage with high-velocity coproduction goods	120	(7)
4.3 Realizing competitive advantage with medium- to slow-motion coproduction goods	127	(8)
4.4 Realizing competitive advantage with high-velocity single-production goods	135	(5)
4.5 Realizing competitive advantage with medium-motion single-production goods	140	(9)
4.6 Realizing competitive advantage with slow-motion single-production goods	149	(7)
4.7 Case studies for the different groups of intangible web goods	156	(20)
5 Conclusion with regard to online selling of digital goods and strategic management	176	(17)
5.1 Key findings with regard to competitive advantage realization of intangible web good providers	176	(8)
5.2 Theoretical implications of the contributions to the explanation of competitive advantage realization with intangible web goods	184	(4)
5.3 Practical implications of the contributions to the explanation of competitive advantage realization with intangible web goods	188	(3)
5.4 Concluding remarks	191	(2)
Notes	193	(23)
Bibliography	216	(21)
Index	237