This text emphasizes current strategic management topics supported by proven strategy concepts and techniques in a direct, straightforward treatment. The central themes of globalization, ecommerce, information technology, speed and continuous improvement receive heightened treatment across every chapter in the new edition. New examples have been added to every chapter on strategy for e-commerce businesses. An assortment of Business Week cases are woven into the text.

Part One:Overview of Strategic Management

Chapter 1:Strategic Management

Part Two:Strategy Formulation

Chapter 2:Defining the Companys Mission and Social Responsibility

Chapter 3:The External Environment

Chapter 4:The Global Environment: Strategic Considerations for Multinational Firms

Chapter 5:Internal Analysis

Chapter 6:Formulating Long-Term Objectives and Grand Strategies

Chapter 7:Strategic Analysis and Choice in Single or Dominant-Product Businesses:Building Sustainable Competitive Advantages

Chapter 8:Strategic Analysis and Choice in the Multibusiness Company:Rationalizing Diversififcation and Building Shareholder Value

Part Three:Strategy Implemention

Chapter 9:Implementing Strategy Through Short Term Objectives, Functional Tactics, Reward System, and Employee Empowerment

Chapter 10: Implementing Strategy: Structure, Leadership and Culture

Chapter 11: Strategic Control and Continuous Improvement

Guide to Strategic Management Case Analysis

Part IV.Cases

Section A: Business Week Cases

1. Ryanair: Europe's Southwest?

2. UPS vs. FedEx: Ground Wars

3. Wine Wars

4. Sun Microsystems

5. Best Buy Enters the PC Market

6. Carly Fiorinas Proposal: Merge HP & Compaq

7. Compaq If the H-P Merger Falls Through

8. Telecom Meltdown

9.Motorola

10.Nokia

11. AT&T: Is This the Beginning of the End?

12. AOL-Time Warner

13. Rethinking the Internet

14. Microsoft's Great Web Offensive

15. Excite@Home

16.Cisco

17. Ebay

18.Ford

19. Volkswagen

20. Hyundai Gets Hot

21. GM-Daewoo Deal

22. Tyco (A)

23. Tyco (B): Tycos About Face

24. Pearson PLC

25. MTV Goes Global

Section B: Traditional Cases

26. Toys-R-Us [A] in the Online Toy Business Toys-R-Us [B] Forms an Online Alliance

27. WalMart Stores, Inc.: Strategies for Dominance in the New Millennium

28. Kmart Corporation [A]: Seeking Customer Acceptance Kmart [B]: Bankruptcy 2002

29. Moss Adams LLP

30. Napster and MP3: Redefining the Music Industry

31. Colorado Creative Music

32. Green Mountain Coffee Roasters [A]

33. easyJet: The Webs Favorite Airline

34. The North Face, Inc. [A] The North Face, Inc. in 2000 [B]

35. Swatch and the Global Watch Industry

36. The Wall Street Journal: Print vs. Interactive

37. USA Today: The Nations Newspaper and the Worlds Online News Source

38. DoubleClick, Inc.

39. Avid Technology, Inc.

40. ZAP and the Electric Vehicle Industry

41. Battle in the Air [A]: Intrinsic and Chinas Wireless Industry

42. Robin Hood

43. The Kimpton Hotel and Restaurant Group

44. R. David Thomas, Entrepreneur: The Wendys Story Wendys [B]: Returning to Its Entrepreneurial Roots?

45. Frisbie Tool & Die

46. ABB in the New Millennium: New Leadership, New Strategy, New Organization

47. Hewlett-Packards Home Products Division in Europe (1996-2000)

48. Philip Condit and the Boeing 777: From Design and Development to Production and Sales

49. The Comeback of Caterpillar, 1985-2001

50. Kikkoman Corporation: Market Maturity, Diversification, and Globalization

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