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9781408221181

Strategic Management with Strategic Management Companion Website Student Access Card

by
  • ISBN13:

    9781408221181

  • ISBN10:

    1408221187

  • Edition: 5th
  • Format: Package
  • Copyright: 2009-01-01
  • Publisher: Prentice Hall
  • Purchase Benefits
List Price: $206.67
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Summary

It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications.

Table of Contents

Introduction
Strategic management
A review of theory and practice
Strategic Analysis and Purpose
Analysing the strategic environment
Analysing resources and capabilities
Strategy Dynamics
Prescriptive purpose delivered through mission, objectives and ethics
Purpose emerging from knowledge, technology and innovation
Developing the Strategy
Developing business level strategy options
Developing corporate level strategy options
Strategy evaluation and development: the prescriptive process
Finding the strategic route forward: emergent and prescriptive approaches
Organisational structure, style and people issues
The Implementation Process
Implementing and controlling the strategic plan
Developing and implementing customer-driven strategy
Managing strategic change
Different Strategy Contexts and Building a Cohesive Strategy
Strategic leadership
Entrepreneurial strategy
Government, public sector and not-for-profit strategies
International expansion and globalisation strategies
Building a cohesive corporate strategy
Case Studies
Threats and opportunities for Europe's leading airlines
SABMiller: South Africa goes quietly global
Heineken: What's the best strategy? Build brands or acquire companies?
Global automotive vehicles - strategy in a mature market
Global automotive vehicles - the battle between Ford and Toyota
Toyota: what is its strategy for world leadership
What can companies learn from 'Chainsaw Al'?
The rise and fall of CEO Carly Fiorina at Hewlett-Packard
Disaster and recovery: thinking outside the box at IBM
Dell - competitive advantage through low cost manufacturing and distribution
How Galileo ended up in trouble
Emergent strategy: who will stop Apples dominance of the music delivery business?
Glossary
Name Index
Subject Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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