did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.


Strategic Market Management

by ;
  • ISBN13:


  • ISBN10:


  • Edition: 12th
  • Format: Paperback
  • Copyright: 2023-11-01
  • Publisher: Wiley

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $88.66 Save up to $53.78
  • Rent Book $62.06
    Add to Cart Free Shipping Icon Free Shipping

    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Table of Contents

Chapter 1 Strategic Market Management—An Introduction and Overview

•             Foundations of Marketing Strategy

•             Selecting a Marketing Strategy

•             Strategic Market Management

•             The Strategic Planning Cycle

•             Marketing and its Role in Strategy




Chapter 2 Environmental Analysis

•             Environmental Trends

•             Customer Trends

•             Sustainability Trends

•             Technology and Digital Trends

•             Government/Policy Trends

•             Economic Trends

•             Managing Environmental Analysis


Chapter 3 Customer Analysis

•             The Scope of Customer Analysis

•             Unmet Needs

•             Customer Motivations

•             Segmentation


Chapter 4 Competitor Analysis

•             Identifying Competitors

•             Potential Market Entrants

•             Assessing Competitor Strengths and Weaknesses

•             Predicting Competitor Actions

•             Obtaining Competitive Intelligence


Chapter 5 From Strategic Market Analysis to Marketing Strategy

•             Analyzing Strategic Uncertainty

•             Identifying and Evaluating Marketing Strategy Alternatives

•             From Strategic Analysis to Marketing Strategy Decisions




Chapter 6 Creating Advantage: Customer Value Leadership

•             Alternative Value Propositions

•             Customer Value Leadership

•             Managing for Customer Value Leadership


Chapter 7 Building and Managing Customer Relationships

•             The Customer Decision Journey

•             Managing Customer Experience

•             Toward Long-Term Customer Relationships


Chapter 8 Creating Valuable Customers

•             The Purchase Funnel

•             Customer Lifetime Models and Strategy Effectiveness

•             Customers as Valuable Assets


Chapter 9 Creating Strong Brands

•             Develop a Brand Vision

•             Locate a Strong Brand Position

•             Establish Must-Haves

•             Link Powerful Associations

•             Create Brand Visibility

•             Breakthrough with Digital

•             Ensure Brand Consistency

•             Optimize Brand Touchpoints

•             Lock in Brand Loyalty

•             Build Brand Community

•             Energize the Brand

•             Maintain Brand Relevance

•             Leverage the Brand Internally


Chapter 10 Strategic Brand Management

•             Managing Brands in a Hyperconnected World

•             Design Brand Architecture

•             Extend the Brand

•             Manage Cobranding Partners

•             Purpose-Driven Branding

•             Brands and Political Activism

•             Protect the Brand

•             Measure Brand Health




Chapter 11 The Growth Imperative

•             What is Innovation?

•             Why Innovation is Key to Company Growth

•             Why Innovation is Resisted

•             The Growth Mindset

•             Organizing for Innovation


Chapter 12 Full-Spectrum Innovation

•             Market Penetration

•             Market Expansion

•             Offering Expansion

•             Narrow Offerings and/or Markets

•             Adjacent Offerings for Adjacent Customers

•             Innovate Through Branding and Engagement Strategies

•             Innovate Using the Business Model

•             Build Innovation Capabilities


Chapter 13 Evaluating Growth Options

•             Question 1: Is the Offering Differentiated?

•             Question 2: Is the Offering Attractive?

•             Question 3: Is the Offering Feasible?

•             Question 4: Is the Core Business Successful and What are the KSFs?

•             Question 5: What Assets and Capabilities Should be Leveraged?

•             Question 6: Can the Core Business be Transferred to the New Market?

•             Question 7: Are There Synergies Between the New and Existing Business?

•             Question 8: Will the New Business be Successful? Become a Market Leader?

•             Question 9: Can the Market be Defended?

•             Question 10: Is the Growth Strategy Scalable?

•             Question 11: Can Growth Strategy Risk be Minimized?

•             Growth Metrics


Chapter 14 Managing Global Strategies

•             Global Strategy Objectives

•             Standardization vs. Customization

•             Expanding the Global Footprint

•             Strategic Alliances

•             Global Marketing Management


Chapter 15 Managing the Business and Brand Portfolio

•             The Business Portfolio

•             Divestment or Liquidation

•             The Milk Strategy

•             Prioritizing and Trimming the Brand Portfolio




Chapter 16 Harnessing the Organization

•             Customer-Centric Organizational Cultures

•             Customer-Centric Capabilities

•             Customer-Centric Organizational Structure

•             Metrics and Incentives for Customer Centricity

•             Leading for Customer Centricity

•             Customer-Centric Talent


Chapter 17 How Marketing Activities Create Value for Companies

•             The Impact of Customer and Brand Equity on Firm Revenues

•             The Effect of Marketing Assets on Firm Value

•             How Markets Value Marketing Assets

•             Managing Marketing to Contribute to Firm Value


Case Studies

•             The Energy Bar Industry

•             Competing Against the Industry Giant

•             Leveraging a Brand Asset

•             The Rise of Retail Healthcare

•             Using Automated Text Analysis for Marketing Insights


Appendix: Internal Analysis





Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program