Strategic Market Management, 7th Edition

by David A. Aaker (Emeritus, Univ. of California, at Berkeley)

• ISBN13: 9780471484264
• ISBN10: 0471484261
• Edition: 7th
• Format: Paperback
• Copyright: 2004-03-01
• Publisher: Wiley

Summary

It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities.

Author Biography

David Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley

Table of Contents

Part I: INTRODUCTION AND OVERVIEW.

Chapter 1: Business Strategy: The Concept and Trends in Its Management.

Chapter 2: Strategic Market Management: An Overview.

Part II: STRATEGIC ANALYSIS.

Chapter 3: External and Customer Analysis.

Chapter 4: Competitor Analysis.

Chapter 5: Market/Submarket Analysis.

Chapter 6: Environmental Analysis and Strategic Uncertainty.

Chapter 7: Internal Analysis.

Case Challenges for Part II: The Energy Bar Industry, Competing against Wal-Mart.

Part III: ALTERNATIVE BUSEINSS STRATEGIES.

Chapter 8: Creating Advantage: Synergy and Vision vs. Opportunism.

Chapter 9: Strategic Options.

Chapter 10: Strategic Options: Value, Focus & Innovation.

Chapter 11: Global Strategies.

Chapter 12: Strategic Positioning.

Case Challenges for Part III: Xerox: The Early Years, Hobart.

Part IV: GROWTH STRATEGIES.

Chapter 13: Growth Strategies: Penetration, Product-Market Expansion; Vertical Integration and the Big Idea.

Chapter 14: Diversification.

Chapter 15: Strategies in Declining and Hostile Markets.

Case Challenges for Part IV: Dove, Intel.

Part V: Implementation.

Chapter 16: Organizational Issues.

Case Challenge for Part V: Samsung Electronics.

Appendix: Planning Forms.