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What is included with this book?
| Preface | |
| Acknowledgements | |
| Strategic Market Management: An Introduction and Overview | |
| What Is a Business Strategy? | |
| Strategic Market Management | |
| Marketing and its Role in Strategy | |
| Strategic Analysis | |
| External and Customer Analysis | |
| External Analysis | |
| The Scope of Customer Analysis | |
| Segmentation | |
| Customer Motivations | |
| Unmet Needs | |
| Competitor Analysis | |
| Identifying Competitors - Customer-Based Approaches | |
| Identifying Competitors - Strategic Groups | |
| Potential Competitors | |
| Competitor Analysis - Understanding Competitors | |
| Competitor Strengths and Weaknesses | |
| Obtaining Information on Competitors | |
| Market/Submarket Analysis | |
| Dimensions of a Market/Submarket Analysis | |
| Emerging Submarkets | |
| Actual and Potential Market or Submarket Size | |
| Market and Submarket Growth | |
| Market and Submarket Profitability Analysis | |
| Cost Structure | |
| Distribution Systems | |
| Market Trends | |
| Key Success Factors | |
| Risks in High-Growth Markets | |
| Environmental Analysis and Strategic Uncertainty | |
| Technology Trends | |
| Consumer Trends | |
| Government/Economic Trends | |
| Dealing with Strategic Uncertainty | |
| Impact Analysis - Assessing the Impact of Strategic Uncertainties | |
| Scenario Analysis | |
| Internal Analysis | |
| Financial Analysis - Sales and Profitability | |
| Performance Measurement - Beyond Profitability | |
| Strengths and Weaknesses | |
| Threats and Opportunities | |
| From Analysis to Strategy | |
| Cases for the End of Part I | |
| Understanding and Working with Industry Trends | |
| The Future of Newspapers | |
| Evaluating and Assessing the Implications of a New Business Model | |
| Spotify - Identifying a New Value Proposition | |
| Competing Agaist Industry Giants | |
| Competing Against Tesco | |
| Creating, Adapting, and Implementing Strategy | |
| Creating Advantage, Synergy, and Commitment versus Opportunism versus Adaptability | |
| The Sustainable Competitive Advantage | |
| The Role of Synergy | |
| Strategic Commitment, Opportunism, and Adaptability | |
| Alternative Value Propositions | |
| Business Strategy Challenges | |
| Alternative Value Propositions | |
| Superior Quality | |
| Value | |
| Building and Managing Brand Equity | |
| Brand Awareness | |
| Brand Loyalty | |
| Brand Associations | |
| Brand Identity | |
| Energizing the Business | |
| Innovating the Offering | |
| Energize the Brand and Marketing | |
| Increasing the Usage of Existing Customers | |
| Leveraging the Business | |
| Which Assets and Competences Can Be Leveraged? | |
| Brand Extensions | |
| Expanding the Scope of the Offering | |
| New Markets | |
| Evaluating Business Leverage Options | |
| The Mirage of Synergy | |
| Creating New Businesses | |
| The New Business | |
| The Innovator's Advantage | |
| Managing Category Perceptions | |
| Creating New Business Arenas | |
| From Ideas to Market | |
| Global Strategies | |
| Motivations Underlying Global Strategies | |
| Standardization Versus Customization | |
| Expanding the Global Footprint | |
| Strategic Alliances | |
| Global Marketing Management | |
| Setting Priorities for Businesses and Brands - the Exit, Milk, and Consolidate Options | |
| The Business Portfolio | |
| Divestment or Liquidation | |
| The Milk Strategy | |
| Prioritizing and Trimming the Brand Portfolio | |
| From Silos to Synergy - Harnessing the Organization | |
| Silo-Driven Problems - The Case of Marketing | |
| Addressing the Silo Marketing Issues - Challenges and Solutions | |
| Organizational Levers and Their Link to Strategy | |
| Structure | |
| Systems | |
| People | |
| Culture | |
| A Recap of Strategic Marketing Management | |
| Cases for the End of Part II | |
| Strategic Positioning | |
| Alltech FEI World Equestrian Games 2010 | |
| Leveraging a Brand Asset | |
| Innocent Drinks | |
| Competing Against the Industry Giant | |
| HTC - Something Beautiful Is Coming | |
| Creating a New Brand for a New Market | |
| Tata Nano - Estimating the True Cost of the Cheapest Car in the World | |
| Transformative Innovation in the Developing World | |
| Vodaphone M-PESA - Mobile Banking in Kenya | |
| Learning Learning - One Laptop Per Child Initiative | |
| Merck - Making Life-Saving Drugs Accessible and Affordable | |
| Nestlé - Creating Shared Value through Business | |
| Selco - Solar-Powered LEDs Paid for Using Microfinancing | |
| Appendix Planning Forms | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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