Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
Overview | |
The World of Integrated Marketing Communications | |
Macro and Societal Issues in Marketing Communications | |
Building the Foundation of Strategic Marketing Communications | |
A Systems Model for Integrated Marketing Communications | |
The Marketing Communications Portfolio | |
SMC Portfolio Element: Advertising | |
The Buzz: Public Relations, Word of Mouth, and More | |
Direct and Interactive Marketing | |
Personal Selling, Sales Promotions, and other Reseller support | |
Strategy Development: A Hierarchical Perspective | |
Corporate Level Analysis and Planning: Developing the System's Guiding Strategies and Tactics | |
The Marketing Level: Developing the System's Marketing Strategies and Tactics | |
The Marketing Communications Level: Developing the System's Marketing Communications Strategies and Tactics | |
Building Executing, and Assessing Your IMC Plan | |
Setting Objectives and Assessing Performance: Setting Goals and Measuring Performance of the SMC System | |
Analysis Guiding Objective Setting: Linking Strategies and Tactics to Objectives and Performance Measures | |
Strategic Allocation of Resources: Budgeting in the SMC System | |
Take Aways from the SMC Process: Lessons in Monitoring, Control, and Integration | |
Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.