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Strategic Marketing Management : The Framework

by Chernev, Alexander

ISBN13: 9780979003974
ISBN10: 0979003970
Format: Paperback
Copyright: 2008-10-30
Publisher: Brightstar Media Inc

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1. Strategic Marketing Management : The Framework > ISBN13: 9780979003974

List Price: $39.95

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Summary

An abridged version of Strategic Marketing Management (3rd Edition), this book offers a framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems.

Supplemental Materials

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The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rent More, Save More! Use code: ECRENTAL

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

Strategic Marketing Management : The Framework

Summary

Supplemental Materials

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