Strategic Marketing Problems

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  • Edition: 13th
  • Format: Hardcover
  • Copyright: 2012-07-15
  • Publisher: PRENTICE HALL

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  • The Used and Rental copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.


Strategic Marketing Problems: Cases and Commentsbalances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they've learned.

Table of Contents

Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting
Chapter 5: Product and Service Strategy and Brand Management
Chapter 6: Integrated Marketing Communication Strategy and Management
Chapter 7: Marketing Channel and Supply Chain Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy and Management

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