Foundations of Strategic Marketing Management | |
A Sample Marketing Plan. | |
Financial Aspects of Marketing Management | |
Marketing Decision Making and Case Analysis | |
Opportunity Analysis, Market Segmentation, and Market Targeting | |
Sorzal Distributors | |
Jones-Blair Company | |
EBay's Globalization Strategy | |
Camar Automotive Hoist | |
Vector Marketing Corporation: Growth Drivers | |
Frito-Lay“ Dips | |
South Delaware Coors, Inc | |
Product and Service Strategy and Brand Management | |
Dr. Pepper/Seven Up, Inc.: Squirt“ Brand | |
Zoýcon Corporation: Insect Growth Regulators | |
Soft and Silky Shaving Gel | |
Perpetual Care Hospital: Downtown Health Clinic | |
Procter & Gamble, Inc.: Scope | |
Frito Lay Company: Cracker Jack | |
Swisher Mower and Machine Company: Evaluating a Private Brand Opportunity | |
Integrated Marketing Communication Strategy and Management | |
Carrington Furniture, Inc | |
(A) Carrington Furniture, Inc | |
(B) Cadbury Beverages, Inc.: Crush“ Brand | |
Drypers Corporation: National Television Advertising Campaign | |
Craft Marine Corporation | |
Godiva Europe | |
Make-up Art Cosmetics Ltd | |
Marketing Channel Strategy and Management | |
Gateway, Inc | |
Golf Logix: Measuring the Game of Golf | |
Goodyear Tire and Rubber Company | |
Steel Door Technologies | |
Masterton Carpet Mills, Inc | |
Pricing Strategy and Management | |
Southwest Airlines | |
Superior Supermarkets: Everyday Low Pricing | |
Burroughs Wellcome Company: Retrovir | |
Leiber Light | |
Augustine Medical, Inc.: The Bair | |
Hugger“ Patient Warming System | |
Texas Instruments: Global Pricing in the Semiconductor Industry | |
Marketing Strategy Reformulation: The Control Process | |
Affiniscape, Inc | |
Pharmacia & Upjohn, Inc.: Rogaine Hair Regrowth Treatment | |
The Circle K Corporation | |
3M Telecom Systems Division: Fibrlokâäó Splice | |
Macon Museum of Art | |
Comprehensive Marketing Programs | |
Nintendo The Launch of Game Boy Color | |
Show Circuit Frozen Dog Dinner | |
Unilever Canada: Becel Margarine | |
Frito-Lay, Inc.: SunChipsâäó Multigrain Snacks | |
CIMA Mountaineering, Inc | |
Blair Water Purifiers India | |
Appendix: Preparing a Written Case Analysis | |
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