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Dedications | |
Acknowledgments | |
Introduction | p. 1 |
Managing the creative process in a cross functional global environment | p. 5 |
The Windex 1200 : aircraft development | p. 11 |
Anderson Research Institute : marketing of a new technology | p. 25 |
Flatplains Robotics International | p. 39 |
Product concept development in a competitive market place | p. 55 |
Phytoremediation : a natural solution to environmental contamination | p. 63 |
Commercialization and survival of innovation | p. 81 |
Management training issues in engineering-driven companies : the case of UltraHone, Inc | p. 95 |
The Rover project : a corporate start-up within TechCo | p. 111 |
Business analysis and market potential | p. 137 |
Lifeline therapeutics | p. 145 |
SSI technologies (A) | p. 165 |
Lifton Hydra Team | p. 185 |
Eggsercizer : "the world's smallest exercise machine" | p. 215 |
Getting a product from the laboratory to the market | p. 241 |
Biosolutions Incorporated : a company in search of financing | p. 249 |
Todd Baileys & Sharpe (TBS) Incorporated : a company's entry into the overseas HIV-drug market | p. 267 |
SH a.s. : a company in search of its market options | p. 291 |
Intuit Proseries (A) | p. 313 |
Commercialization of new technology | p. 335 |
New product launch and marketing research findings | p. 343 |
Borono-198 : new product marketing strategy | p. 353 |
Technology transfer at Laserservice Incorporated | p. 365 |
Integration of material | p. 385 |
List of websites | p. 393 |
Table of Contents provided by Blackwell. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.