The Strategic Use Of Stories In Organizational Communication And Learning

by Gargiulo,Terrence L.

• ISBN13: 9780765614124
• ISBN10: 076561412X
• Format: Hardcover
• Copyright: 2005-01-31
• Publisher: Routledge

Table of Contents

List of Tables and Figures	ix
List of Exercises	xi
Acknowledgments	xiii
Part I. Frameworks
1. Introduction	3	(4)
2. A Working Model of Stories	7	(17)
3. Organizational Communication: Broadcasting Signals	24	(18)
4. Case Study: Dreyer's Ice Cream	42	(13)
5. Organizational Learning: Building Bridges	55	(10)
6. Case Studies: DTE Energy and Jeff Bukantz	65	(12)
Part II. Interviews
7. Introduction to the Interviews	77	(9)
8. Interview with Bernice Moore, CTB/McGraw-Hill	86	(17)
9. Interview with Robert Kraska, DTE Energy	103	(15)
10. Interview with Sherrie Cornett, Dreyer's Ice Cream	118	(18)
11. Interview with Marty Fischer, Starbucks Coffee	136	(15)
12. Interview with Father Marus, Woodside Priory School	151	(10)
Part III. The Competency Map
13. Introduction to the Competency Map	161	(10)
14. The Core	171	(25)
15. The Process Ring	196	(15)
16. The Interaction Ring	211	(14)
17. Summary	225	(8)
Appendix: Folktale Illustrating Principles of Active Listening	233	(4)
Suggested Reading	237	(6)
Index	243	(10)
About the Author	253