did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780789015846

Strategies in Pharmacoeconomics and Outcomes Research

by ;
  • ISBN13:

    9780789015846

  • ISBN10:

    0789015846

  • Format: Hardcover
  • Copyright: 2002-10-21
  • Publisher: Informa HealthC
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $100.00
We're Sorry.
No Options Available at This Time.

Summary

A comprehensive introduction to the economic aspects of the health sector, focusing on strategies for the development and marketing of healthcare products.

Author Biography

Reinhard Rychlik, PhD, is Director of the Institute of Empirical Health Economics and a registered expert on health economics for the European Union

Table of Contents

Foreword ix
Albert I. Wertheimer
Acknowledgments xi
Introduction
1(4)
Pharmacoeconomics and Outcomes Research
5(8)
Pharmacoeconomics
5(2)
Outcomes Research
7(6)
Basics and Methods
13(56)
Resources and Cost Benefit
13(11)
Marginal Costs and Marginal Benefit
24(1)
Analysis
25(6)
Health Economics Models
31(6)
Perspective
37(3)
Sensitivity Analysis
40(1)
Discounting
41(3)
Errors in Decision Models
44(2)
Pharmacoeconomic Studies
46(12)
Guidelines
58(4)
Study Types
62(7)
Clinical Research and Drug Regulatory Affairs
69(8)
Marketing and Reimbursement
77(16)
Marketing
77(1)
Reimbursement
78(15)
Practical Examples
93(98)
Retrospective Evaluation
93(53)
Prospective Evaluation
146(45)
Notes 191(8)
Glossary 199(10)
Index 209

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program